Latest Industry News
British Airways (operated by Comair) and kulula.com dominate at the Sunday Times Top Brands Awards 2018
British Airways (operated by Comair) and kulula.com dominated the airline categories of the Sunday Times Top Brands 2018 Awards last night. Both airline brands were awarded with three of the top six places in the business and consumer airline categories, achieving a first (kulula.com) and second (British Airways) place respectively in the Best Business Domestic... Continue reading→
Top Agency For Top Brands Is Ogilvy
Ogilvy SA retained the Robyn Putter Award in the prestigious 2018 Sunday Times Top Brands awards, announced on Wednesday night, for the agency which delivers the greatest number of creative campaigns for Top Brands category winners. The Sunday Times Top Brands Survey polls 3,500 individuals and 460 business decision makers to discover the most popular... Continue reading→
Engen’s R500k donation helps “lend dignity” to fire victims who lost everything
Engen has boosted fire relief efforts in greater Cape Town to the tune of R500 000, a donation that disaster aid organisation Gift of the Givers says will help them “lend dignity to people who have lost everything.” “While nothing can replace what they have lost, this helps us to ensure we can offer the... Continue reading→
Engen scoops Top Brands for the 8th consecutive time
Consumers have backed Engen as their favourite petrol station in the country for the eighth consecutive year, again confirming the company’s brand leadership and market strength in the South African petroleum industry. The accolade was attributed to Engen in the Sunday Times Top Brands*, which recognises brands that have earned top consumer sentiment in South... Continue reading→
Optimise online search to make the most of the festive season
David Jenkins, founding partner at digital marketing agency MickeyLlew discusses key steps for companies and brands to take to optimise their online platforms for seasonal search. A digital platform’s potential to generate substantial profits is often underestimated, with most brands in South Africa failing to optimise their websites for organic search. Organic search results are... Continue reading→
Banff Mountain Film Festival World Tour To Showcase At Ster-Kinekor Select Cinemas!
The film forms part of the world tour, will be shown at Ster-Kinekor cinemas in Cape Town, Durban, Johannesburg, Port Elizabeth and Pretoria. Attention all outdoor enthusiasts and adventure addicts: Be sure to book your seats for the eagerly anticipated annual International Banff Mountain Film Festival, taking place between 26 October and 04 November 2018.... Continue reading→
The Generation Gap – Who Is Who?
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is... Continue reading→
High Fives All Round For FCB Africa Clients On Top Brands Lists
Palms are stinging at FCB Africa’s offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey. With 16 brands mentioned a total of 27 times across 18 different categories, FCB Africa group’s clients certainly proved their marketing mettle. In particular, FCB... Continue reading→
Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor... Continue reading→
Penquin and Spitfire Inbound trump at New Generation Awards
Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media Awards. Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. The awards celebrate ingenuity, with a specific focus on... Continue reading→