Latest Industry News
Does your brand matter?
Does your brand matter? Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Consumers are becoming more and more fickle... Continue reading→
How good is the Huawei P20 Pro camera? Watch the TV ad and you’ll find out
What do you do when you want to prove the true capabilities of a revolutionary smartphone camera? A smartphone that has the world’s first Leica triple camera with the highest total pixel count on a modern smartphone. A camera that gives a professional photography experience in the form of an intuitive and easy-to-use smartphone. A... Continue reading→
Upskilling and the Gig Economy emerge as smart ways to fight youth unemployment
For South Africa’s youngest citizens finding a job remains an enormous challenge. While the country’s official unemployment rate is now 27.7%, the most affected group by far are young people under the age of 35, as a staggering 38.6% of youth are currently unable to find work. Against the backdrop of a sluggish economy finding... Continue reading→
Disruption Opportunity For Sports Consumption In A Changing Media Landscape
Media disruption has entered the global playing field in the form of sports consumption outside of traditional networks, brought on by the growth of technology, changing consumer habits and an eSports evolution. This has seen tech giants challenging traditional distribution and fan engagement; and the rise of Facebook and Amazon as the emerging powers within... Continue reading→
Richfield Holding partners with Adland
The Association for Communication and Advertising NPC (ACA) and Richfield Holdings (Pty) Ltd (Richfield) are pleased to announce the conclusion of an agreement of sale in which the ACA will sell its shareholding in the AAA School of Advertising (Pty) Ltd (AAA). The agreement follows an offer to purchase the AAA from Richfield that was... Continue reading→
Sanlam’s Born Today Film Born In A Day
Today is Sanlam’s 100th birthday. To celebrate 100 years of securing financial futures for generations to come – and to remind us of our responsibility to build a better world for each new life to inherit – the King James Group shot Born Today. Filmed, finished and flighted today, in the space of just 12... Continue reading→
SA’s biggest restaurant directory now more powerful, portable and practical
Eat Out, SA’s best guide to SA’s best food, officially launches its new app on Monday. Owned by New Media, the Eat Out app represents the company’s largest investment in technology to date. The free app provides consumers with access to South Africa’s largest directory of restaurants to browse, review and book, and is now... Continue reading→
BiBi Rouge pops up shop with Mall Ads™
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to... Continue reading→
Levison Wood travels over fascinating, dangerous terrain in his journey From Russia to Iran on BBC Earth
Known for inspiring audiences by sharing the incredible wonders of our universe, BBC Earth’s popular series From Russia to Iran is back with explorer Levison Wood. This self-filmed, riveting series delivers televisions rawest and most authentic travel series. Levinson is taking on a new expedition to cross the mighty Cacuses mountain range that lies between... Continue reading→
PRC brings Nielsen fused brand & PAMS
Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands. The study is being funded by the Publisher Research Council (PRC) and will... Continue reading→