Latest Industry News
Lafarge cements its brand in South Africa with Boomtown
Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director,... Continue reading→
When You Grow Taal You Can Grow Taller
For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work. For an agency so passionately fuelled... Continue reading→
The SpaceStation’s Digital Trends workshop emphasises key industry considerations
The SpaceStation, South Africa’s leading digital media sales company and 24.com’s sales arm, hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September. The aim of this industry roadshow was to unpack important considerations for digital media spend and strategy going into 2019.One of the key trends identified was... Continue reading→
Black Friday More Heyday Than Hype For SA’s FMCG Retail Sector
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. According to findings from Nielsen’s Advanced Analytics division the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector. This is based on Nielsen’s retail scanning data which shows that in November 2017, FMCG sales... Continue reading→
Everyone Deserves A Beautiful Home
In partnership with CTM, Joe Public is proud to launch a new campaign of TV commercials to position CTM’s latest offering. Having previously worked with Joe Public during the famous reign of the fondly remembered Bob and Nige commercials, CTM has once again collaborated with the agency to do what they do best – create... Continue reading→
There’s nothing vanilla about Sundays with Ads24
Whether your tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24’s series of Sunday Sundae’s activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there’s nothing vanilla about Sundays. With 4.1-million readers (that’s 54% of Sunday readers) across its... Continue reading→
people magazine continues to deliver for consumers
While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell. Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need... Continue reading→
3 Reasons why Pop Up stores are reinventing Brand engagement
John Faia, GM: Mall Ads™ says, Pop Up stores have become a trend that has stuck and one that keeps evolving, bringing something new and exciting to shoppers. The worldwide Pop Up phenomenon is a consequence of a culmination of factors, and is working effectively for both brands wanting the bricks and mortar element and... Continue reading→
Evolution of a Goldfish
Sean Sullivan – Business Unit Manager at The MediaShop says: attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so... Continue reading→
There’s nothing vanilla about Sundays with Ads24
Whether you tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24’s series of Sunday Sundae’s activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there’s nothing vanilla about Sundays. With 4.1-million readers (that’s 54% of Sunday readers) across its... Continue reading→