Latest Industry News
AVBOB Campaign Optimises National Reach with Outdoor Network
Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments.... Continue reading→
Boomtown gears for growth in 2022
Hot on the heels of bringing creative heavy-weight Thule Ngcese onboard to further buff its creative output, Boomtown has added four other ambitious young South Africans to its team, effectively beefing up its account management, strategic and creative credentials. The newcomers are Account Director Dudu Hlatshwayo, Brand & Communication Strategist Marvyn Msipha, Art Director Mongezi... Continue reading→
Live broadcasting the new live experience?
Is ‘live broadcasting’ the new ‘live experience’? According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028, oh, yes, indeed it is. The growth of live broadcast is being driven, in part by the fact that they are limited in their scale and reach and are expensive... Continue reading→
Lessons from TV
Colin Ramparsadh, Business Unit Director at The MediaShop Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of the box instead of studying would ruin our lives! There is some merit in watching television though – let me explain. In the... Continue reading→
ACA issues RFI for EFFIE AWARDS SA events and sponsorship supplier
The ACA, the local organising partner of the global Effie Awards and host of the Effie Awards South Africa, is conducting a review of the Events and Sponsorship Supplier for the upcoming 2022 Effie Awards South Africa Programme. Prior to the RFP being issued, the ACA will be shortlisting suppliers and invites all interested parties... Continue reading→
TMI Media awarded the Sanlam and Santam traditional media business
TMI Media, a member of the Matrix Communications Group (Matrix Group), has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested 5-month pitch process. TMI Media is one of the fastest growing, independently owned agencies in the country. It has been recognised as a leader by winning a number... Continue reading→
Boomtown seeks graduates for Bayeza 2022
Full-service agency Boomtown is seeking university or college graduates from the marketing and advertising disciplines to join its Bayeza Graduate Internship Programme. For the 2022 intake, Boomtown is looking for graduates from across South Africa to fulfil the internship roles available in its Eastern Cape and Johannesburg offices, art director, conceptual designer, animator, social media... Continue reading→
Thule Ngcese joins Boomtown
Creative heavy-weight Thule Ngcese has joined Boomtown to add punch to the agency’s efforts to buff its creative output. With several local and international awards under his belt, including 2 Loeries Grand Prix, Thule is an art director by trade. He entered the advertising agency ring as an art director at The Jupiter Drawing Room... Continue reading→
Hang tight – We’re nearly there!
By Gareth Grant, Business Unit Manager at The MediaShop Is it just me, or does 2021 feel like it has just been an extension of the chaos and difficulties of 2020? Although I didn’t think it was possible after last year, it felt like there were a lot more downs than there were ups. With... Continue reading→
Consumers need a good reason to shop this Black Friday
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with other shoppers during a pandemic. “Although we are in a better space this year versus last in terms... Continue reading→