Latest Industry News
Get ready to ‘Market the Future’ with a world class line-up of speakers
The IMM Graduate School is partnering with Nedbank to present Marketing the Future, a half day conference focusing on the latest trends and challenges confronting the marketing space. Trend analyst, Dion Chang and leaders from South Africa’s marketing industry, Pepe Marais and Jay Badza will talk at the event, which takes place on Thursday 25... Continue reading→
AdColony wins Gold at The AMASA Awards!
AdColony South Africa, one of Nfinity Media’s investments and co-entrant Dentsu Redstar have won the Gold Award at the prestigious AMASA Awards in the category Best Use of Technology for its Heineken UEFA Champions League campaign. AdColony and Dentsu Redstar collaborated with Heineken to create a high reach, innovative, impactful and engaging mobile experience for Heineken’s UCL... Continue reading→
Mall Ads launches iconic Indoor Towa at Umlazi Mega City
In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™ has installed a new media platform inside Umlazi Mega City Mall in KwaZulu-Natal. The Indoor Towa is a large format structure measuring over five metres high and two metres wide – making it highly visible to consumers within the mall.... Continue reading→
Does traditional ‘offline’ media still have a place in the digital online media space?
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices being extremely limited. TV viewing was available for just a few hours a day, alternating... Continue reading→
Graduate takes break from Downing Street to return to university
A UNIVERSITY of Salford graduate took time off from accompanying the Prime Minister on her busy schedule to give advice to journalism students. Robert Midgley, a former journalism and broadcasting student who is now Digital Communications Manager at No 10 Downing Street, returned to the University’s MediaCityUK campus. After graduating in 2012, Robert has worked as... Continue reading→
Brand New Look For BBC Lifestyle Unveiled At BBC Studios’ Summer Upfront
BBC Studios in Africa revealed today the vibrant and playful new look branding for BBC Lifestyle, channel 174, at its bi-annual Upfront event held in Johannesburg. The number one international lifestyle channel on DStv has a chic and contemporary new on-air look featuring a fresh set of palates, designs and objects around the channel’s aspirational... Continue reading→
IAS sees clients pushing boundaries for expanded offerings from agencies
As one of South Africa’s foremost intermediary consultancies, the Independent Agency Search and Selection Company (IAS) specialises in match-making that produces an effective marketer-agency relationship that meets the current and future needs of both parties. “We are seeing a wave of restructuring for optimal B-BBEE compliance, as well as for the diversity the industry needs... Continue reading→
Transit Ads awarded rights to Johannesburg’s Rea Vaya
Transit Ads™, South Africa’s largest transit media company, has been awarded the exclusive advertising rights to the Rea Vaya Rapid Transit System (BRT) 1B in Johannesburg, along specific routes. In addition to a comprehensive, national and impactful portfolio of branding opportunities, Transit Ads now offers advertisers another highly valuable engagement point, increasing audience reach by... Continue reading→
Inclusive Education, One Pen at a Time
For the seventh consecutive year, South Africa’s most loved pen, BIC®- through its partnership with the Read Educational Trust – is on a mission to distribute 1.2 million pens to learners at disadvantaged schools across South Africa. To achieve this, BIC® is embarking on a national educational roadshow, ‘Power Their Potential’, to equip over 500... Continue reading→
FAKA’s Desire Marea on creative explorations, performing for Donatella Versace
South African contemporary performance artist, Desire Marea, is an unapologetic force of nature. As one half of the pioneering cultural movement known as FAKA – a cultural movement he started along with his friend Thato [AKA Fela Gucci] – Marea has not only taken the local music and art scene by storm, but has also...