Latest Industry News
SA INC: spreading South Africa’s good news
Spreading the good news is at the heart of SA INC., a new 20-part series set to air on local TV channels with the objective of changing the narrative in South Africa to highlight and celebrate the country’s successes and achievements. Running intermittently from this month for most of 2019 on eTV, SABC 2 and Business Day... Continue reading→
BCW Africa Takes Four Golds at the SABRES
BCW (Burson Cohn & Wolfe), a leading global communications agency, has scooped four Gold Awards and eight Certificates of Excellence at the 2019 African SABRE Awards. In addition, Blast BCW in Mauritius has been shortlisted for the Platinum ‘Best in Show’ SABRE Award, which recognises the best African campaign of the year. Robyn de Villiers,... Continue reading→
A Golden Night For Ogilvy At The 2019 IAB Bookmark Awards
Once again Ogilvy and its clients managed to lead the Bookmarks in the increasingly important categories of Mobile, CRM, Loyalty programmes, Gamification, Content Strategy, Online video and Social Media. The awards are an initiative by the IAB (Interactive Advertising Bureau of South Africa) to “celebrate excellence in digital” and acknowledge the impact digital campaigns can... Continue reading→
Caxton Excellence Awards acknowledges its local talent
Celebrating its 30th year in existence, Caxton’s annual Excellence Awards has acknowledged the contributions of its sales and editorial staff and management of its local free and sold newspapers. At this year’s awards, R275 000 was distributed in prize money with George Herald being named the Best Sold Newspaper; The Randburg Sun as Best Free Newspaper... Continue reading→
Nfinity Group hosts Pepe Marais
Each month the Nfinity Group, through its #PowerHour initiative, hosts entrepreneurs that have excelled in their specific fields of industry. They are invited to share their business and life lessons with Nfinity’s clients, media and creative agencies and partners in the advertising industry. This month on the 10th April, the Group is excited to host... Continue reading→
Evidence Based Marketing – what is it and why do we need it?
The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply. The truth of the matter is that evidence-based marketing needn’t be intimidating. Plainly put, this ground breaking... Continue reading→
CellCgirl Bursary Fund instrumental in transforming young women’s lives
Through the financial help and guidance of the CellCgirl Bursary Fund, seven young disadvantaged women have recently graduated and are poised to play critical roles in transforming, growing and uplifting South Africa in different industries. Since the fund’s inception in 2015, a total of 19 students have graduated in the fields of ICT, Medicine, Law,... Continue reading→
Smart Media expands sales opportunities for brands
In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers. “As in-store advertising innovators, we want to inspire confidence... Continue reading→
Transit Ads implements campaign for Compensation Fund
To create awareness for Compensation fund, the brand commissioned Transit Ads™ to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya buss backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™. The bus rapid... Continue reading→
Women Wield The Bulk Of SA Spending Power
The purchasing power of South Africa’s 18-million female consumers is undeniable given that 71% of them are responsible for grocery shopping, while 60% are the primary purchaser within South African households making them a force to be reckoned with, in the local retail sector. It’s clear that this influence will only grow, with 21-million female... Continue reading→