Latest Industry News
Vodacom Partners with Street Network for Fibre Offering
Vodacom recently partnered with Street Network to drive awareness in Cape Town of the mobile service provider’s fibre offering. To this end, Vodacom has embarked on an awareness campaign that sees it rolling out a thought-provoking execution across a number of strategically-located bus shelters along popular routes in the Mother City, targeting commuting Capetonians as... Continue reading→
Establishing a platform for in-store digital growth
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and... Continue reading→
Vega students clean up at SA’s biggest creative award ceremonies of 2018
It’s been another proud year for Vega, a brand of the Independent Institute of Education (The IIE), as the School, its navigators, and students from various fields of study were recognised and awarded at the Loeries, Pendoring, Goldpack, PG Bison 1.618, #YouthTube2018 and PromaxBDA Future Awards. “We are so proud of the talented navigators and... Continue reading→
#Takebackthetax Ignites Change
The illicit cigarette trade in South Africa is a parasite, infecting the growth of our country by eroding more than R7 billion in tax revenue every year. Primarily a lack of enforcement and penalties has allowed the illegal industry to thrive, to a point that the number 1 selling cigarette brand in South Africa is... Continue reading→
Retroactive knocks it out the park in first two months
Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach... Continue reading→
Magnetic Storm pulls off a second successful People’s Port Festival
This weekend Magnetic Storm brought the second People’s Port Festival to life for Transnet National Ports Authority (TNPA). The purpose of the People’s Port Festival is to increase community accessibility to the port and demonstrate that it’s an area ‘for the people’. So, in addition to creating a vibrant, welcoming environment, building on the 2017... Continue reading→
Ads24 Sunday Sundaes: A winning campaign
Ads24 is pleased to announce Merissa Himraj as the winner of its “What Type of Sunday Sundae Are You?” competition. Himraj won a break for two people to the Wilderness in the Western Cape. To win Himraj simply took part in Ads24’s Sunday Sundaes quiz which ran as part of a fun, interactive campaign to... Continue reading→
SPARK Media partners with Private Property
SPARK Media is delighted to announce its digital advertising sales partnership with Private Property, one of South Africa’s largest online property portals. With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, advertisers can access audiences that are primed to engage with products and services that... Continue reading→
WCG Stresses Emergency Medical Staff EMS Bravery with Two New Videos
The Western Cape Government (WCG) has launched two new videos focusing on the vital role its emergency medical staff (EMS) play on a daily basis. Dispatched to administer emergency medical treatment to ordinary citizens who are injured – either accidentally or in an attack – and facing death, the EMS save countless lives each year....
black launches One-Time-Pin verification for android
No email, no problem. Consumers can now sign up for SA’s premium TV entertainment service black, using their mobile numbers. Consumers simply need to enter their mobile number and a one-time-pin (OTP) will be sent to customers to complete the registration process. “Customers were previously requested to use an email address to sign up for... Continue reading→