Latest Industry News
Darling campaign captures women’s imagination and blows up on social media
#DarlingBigThankYous goes viral A recent Darling social-media campaign #DarlingBigThankYous honours the selfless women who drive our society, has gone viral on social media. Conceptualized and executed in conjunction with Conversation Lab, the campaign video has 2 324 521 views and earned 3 647 shares on Facebook, since its launch, three weeks ago. The #DarlingBigThankYous campaign... Continue reading→
Reach 372 900 business minded people through targeted impressions
Amongst many other target groups, SPARK Media’s ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect and deliver relevant, customised Interest Based Audiences. “An Interest Based Audience is a group of consumers who are... Continue reading→
DUKE creates new TVC for Heart and Stroke Foundation’s Salt Reduction Campaign
The Heart and Stroke Foundation South Africa (HSFSA) conjures up sombre images of heart disease, strokes and other dreaded illnesses. That’s precisely why ad agency DUKE chose a light-hearted, entertaining approach for their latest TV commercial for the non-profit organisation’s salt reduction campaign which launched the first week of September’s Heart Awareness Month. Conceptualised... Continue reading→
An industry compromised by in-house production companies
by Bobby Amm, executive officer of the Commercial Producers Association of South Africa (CPA) An ad agency’s In-House Production Company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs’ and the convenience of a single supplier, most business people would consider it, especially when production costs are so... Continue reading→
Vega and Orange Academy team up in Lagos for a brand building match made in heaven
Teamwork certainly does make the dream work, if the recent collaboration between Vega, an educational brand of The Independent Institute of Education (The IIE), and Orange Academy Nigeria is anything to go by. While many organisations consider it counter-intuitive to work with ‘competitors’, Vega and Orange Academy proved that collaboration is vital for business and... Continue reading→
Sprout’s growth calls for a digital operations director
With more than 15 years’ experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month. The programmatic media buying agency has been growing significantly since it was founded in 2013, and having Ulrike onboard will assist Sprout in optimising its service levels... Continue reading→
Join the top team with Ads24’s Mass Market ̶ Daily Sun, Die Son and Soccer Laduma
Ads24’s kicked off a dynamic series of activations in Johannesburg this week aimed at showcasing the many opportunities provided by key players in the mass-market arena ̶ Daily Sun, Die Son and Soccer Laduma. To set the scene for the exciting opportunities this market affords, Ads24 brought the market to media agencies in the form... Continue reading→
South African management takes over Octagon South Africa and new agency Republicom launches
The executive management of Octagon South Africa has announced the end of its affiliation agreement with Octagon Global. The end of the affiliation contract, which gave licensed usage of the Octagon brand and intellectual property exchange, is the culmination of a process that began in 2013 with a buyout of Octagon global’s ownership interest in... Continue reading→
Doritos ‘battle of the bold’ winning new flavour revealed
It all started mysteriously, grabbing consumers attention as Doritos launched two new flavours “Tomato Sizzler” and “Jalapeño Poppers” in a really engaging and creative way. At first glance it didn’t seem all that unusual. Brands launch new flavours all the time, right? Wrong! Standing out on shelf with two competing new flavours, SA consumers were invited to... Continue reading→
Windhoek Beer partner with M&C Saatchi Abel JHB to drive new chapter of growth
Following a competitive, 5-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand’s growth. The agency will be tasked with building on the brand’s legendary intrinsic story and with continuing to develop a powerful emotive connection with its various target audiences... Continue reading→