The Broadcast Research Council of South Africa (BRC) has announced leadership changes, updates and initiatives that will shape the organisation’s direction in the coming year. The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research. Lee succeeds Monde […]
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The Latest MAPS™ Data: A Comprehensive Look at Consumer Behaviour
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release of 12-month rolling data, covering 16 quarters of data collection, since the survey’s inception. The data offers invaluable and trendable insights into South African consumer […]
Continue readingMore TagThe MRF’s latest MAPS™ data set for 13th release
The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July 2023 to June 2024, represents the 13th comprehensive 12-month dataset since the survey’s inception. Join the MRF and Plus94 Research on Wednesday, 6 November at 9am, as they present the latest MAPS consumer and media […]
Continue readingMore TagBroadcast media measurement through collaborative transparency
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation […]
Continue readingMore TagTop 50 FTA TV programmes – July 2024
Top 50 South African Free to Air TV programmes for July 2024 By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Tue 23/07/2024 2030 2059 S1 Uzalo Dram 14,55 5 630 355 49,6 […]
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MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim of positively altering consumer perceptions of rice. Influencers, targeting different consumer groups and with a combined follower base of over 5 million, included Chef Zanele […]
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Upcoming Effie dialogue to focus on Influencer Marketing
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22nd August at the Discovery Group HQ in Sandton. This instalment of the Effie dialogue series continues the thought-provoking discussions […]
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Brave Group Appointed as New Marketing Partner by SAVA
Brave Group, a leading creative and strategic marketing agency, is proud to announce its appointment as the new marketing partner for SAVA, an innovative African technology company revolutionizing SME banking in Africa. SAVA is at the forefront of financial technology, offering unique solutions that empower businesses and individuals across Africa to eliminate spend leakages and […]
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Insights into fans and audience behaviour
2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers and reinforced football’s status as the continent’s favorite sport. The Springboks celebrated another historic victory, claiming their fourth Rugby World Cup Championship and their second consecutive win. According to the latest 2023 South African Sports […]
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What’s wrong with Digital Marketing?
By Jaco Lintvelt, Managing Director, Incubeta Africa Those involved in the industry often forget that digital marketing is still relatively nascent. Its dependence on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace. But more importantly, digital marketing professionals are often […]
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