Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]
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TCL Wins Two CES® 2023 Innovation Awards
TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics company, is honoured to have won not one, but two CES® 2023 Innovation Awards for its TCL Mini LED 4K TV 75C935 and TCL Mini LED 4K TV 75C835 ( available in North America as 6-Series 75R655). Both […]
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Hollard Changemaker – Creativity and a little good makes a big change
Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to […]
Continue readingMore TagCoca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR […]
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Outdoor Network’s high-definition (HD) rotating digital site a first in Cape Town
Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location. According to Outdoor Network’s General Manager Thulani […]
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The MediaShop empowers from within
One of South Africa’s biggest media agency’s The MediaShop, has looked within its ranks to build up its mid to senior management teams. With three recent Business Unit Manager promotions, the agency is securing its future management and leadership teams. “We believe that offering our teams the best opportunities for personal and business growth offers […]
Continue readingMore TagFirst Choice Custard launches second custard Soft Life campaign
First Choice Custard, produced by leading dairy manufacturer Woodlands Dairy, has launched its second The Soft Life campaign following its initial success, which led to significant growth in both sales and social media followers. Marilee Jansen van Nieuwenhuizen, Brand Manager at Woodlands Dairy and First Choice, says it was a no brainer to build on […]
Continue readingMore TagUsing tech for good
Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but […]
Continue readingMore TagSouth Africa, get ready to ‘widen the circle’ with Jameson Irish whiskey
In a move towards dialling up the emotional connection with its consumers; Jameson Irish whiskey launched, (7 November 2022), its global brand campaign entitled Widen the Circle in South Africa. The campaign, which builds on Jameson’s long held belief that life is better shared by inviting people to reach out and invite others in for […]
Continue readingMore TagTCL TVs now available at Pick n Pay hyper stores
Due to popular demand of their televisions, TCL South Africa will be increasing the number of outlets to Pick n Pay Hypermarket stores where TV, sport and gaming enthusiasts can purchase the latest in Google activated screen technology with impressive refresh rates. “We’re excited to announce that our TVs are now available at 21 Pick […]
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