61% of the South African Major Metro population age 15 and older have listened to online audio in the last month, and 26% have listened to a podcast in the last month, according to The Infinite Dial 2022 South Africa, which shows dramatic increases from the prior survey in 2019. The Infinite Dial 2022 South […]
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Chris Botha most admired media professional in SA
Scopen’s latest Agency Scope South Africa 2021/22 report has identified the strongest media agency leaders in the country, with Park Advertising’s Group MD Chris Botha topping the list of Most Admired Media Agency Professional. The pandemic over the past two years has tested the mettle of all professionals within the marketing and media space, calling […]
Continue readingMore TagThree questions for South Africa’s Number 1 Art Director
Boomtown Creative Director, Thule Ngcese, was ranked as the Number 1 Art Director on the 2021 Loeries Official Rankings lists, released late last month. We spoke to him about what this achievement means, and his creative plans for the future. What does your 2021 Loeries achievement mean to you? I have never been one to […]
Continue readingMore Tag2022’s biggest challenge – turning knowledge into insights
The ability to understand people and situations by extracting relevant consumer insights can give brands the critical edge when it comes to crafting their communication and deciding how to deliver this to their target audiences. For companies performing at the top of the industry, the use of marketing insights are not token efforts, they’re embedded into […]
Continue readingMore TagMeta partners with GoodThingsGuy as part of the inspiring #KindActsBigImpact campaign
In celebration of Random Acts of Kindness Day (RAK Day) on 17 February, Meta (formerly Facebook) has launched an inspiring campaign called #KindActsBigImpact in partnership with media publication GoodThingsGuy. The campaign aims to shine a spotlight on the power of kindness and how small acts of compassion can change people’s lives for the better. Started […]
Continue readingMore TagBoomtown’s interns design new CI for Ubomi
Boomtown’s design interns for 2021 – members of its highly-successful BAYEZA Graduate Programme – have designed the new corporate identity for the Ubomi Foundation, an Eastern Cape NGO. Explaining the new design, the agency’s design group head, Jesse Sharkie, who worked alongside interns Afra Chinamasa, Tameron Karelse and Temba Mkosi, said that the fact that […]
Continue readingMore TagThe Infinite Dial® 2022 South Africa to be presented on 24 February!
The Infinite Dial® 2022 South Africa, the leading study on digital audio from Edison Research, will be released and presented by Larry Rosin, President of Edison Research, in a webinar on Thursday, February 24 at 14:00. This second iteration, of what has become a global benchmark to compare digital media consumption trends, is once again […]
Continue readingMore TagIt’s Random Acts of Kindness Week, and The Good Things Guy is named one of the world’s top 100 innovation success stories
This week, the 13th – 19th February is Random Acts of Kindness Week and international platform Innovations of the World.com has highlighted South Africa’s Good Things Guy, Brent Lindeque as one of the world’s top 100 innovation success stories and a shining example of the Random Acts of Kindness movement. The Good Things Guy will […]
Continue readingMore TagHold off on the spring clean, there’s a new Boom coming!
While 2021 was a challenging year for most in the marketing services industries, some – like Boomtown – marked it down as a year of exceptional achievement, notching up milestones with respect to creative work as well as skills and process innovations. According to the agency’s CEO, Glen Meier, its progress on so many levels […]
Continue readingMore TagThe evolving face of TV
By Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game – the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we waited impatiently […]
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