Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media and eventually aired in thousands of video halls throughout the country. The initiative follows a highly successful pilot phase conducted […]
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Lifestyle is about choices and Phonefinder.co.za enables you to compare more
Phonefinder.co.za, a local online cellular contract comparison engine, has expended its offering to further help consumers save on their monthly bills. According to Lance Krom, founder and managing director at Phonefinder, the company’s established and successful business model, which leverages its systems that enable consumers to compare cellular contract options, and its integrated online sales […]
Continue readingMore TagABSAVILLE, ABSA’s EDUTAINMENT SOAPIE, HITS THE AIRWAVES OF NINE SABC AFRICAN LANGUAGE STATIONS
The second series of Absaville, Absa’s bespoke storytelling campaign, hits the airwaves of nine SABC African Language Stations on Thursday 6 April, bringing Absa’s Shared Growth strategy to life on radio. Packaged as a ten minute show-within-a-show, the series is perceived as programming rather than advertising, designed to bring audiences back for more each week, […]
Continue readingMore TagLEARN HOW TO BECOME A RAINMAKER AND SECURE AN ENDLESS STREAM OF CLIENTS
Deon Binneman, the Reputation Go-to Guy is hosting a one-day, interactive workshop called “Marketing Professional and Consulting Services Workshop – How to Market your Consulting Practice, Services and Thought Leadership” on the 24th April for independent consultants and professional service providers that will provide valuable insight into the marketing of professional and consulting services. The […]
Continue readingMore TagIndependent Online signs with Lotame
In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before. User behaviour, interests and online journeys will enrich their offering not only […]
Continue readingMore TagRogerwilco shortlisted for prestigious Digiday Content Marketing Awards
Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platforms which assist brands in connecting with their audience, be it through the use […]
Continue readingMore TagCINEMARK IS ON THE LOOKOUT FOR THE COUNTRY’S CREATIVELY TALENTED YOUNG LIONS
If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for you! If you want to test yourself against the best young creative talent in the country for the ultimate prize, […]
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LexisNexis uncovers its value proposition with Boomtown
Boomtown has been briefed by LexisNexis South Africa, to develop a unified brand value proposition and to develop a strategic plan to take it to market. In November 2015, LexisNexis South Africa, part of RELX Group, acquired Korbitec from the Naspers Group, and established LexisNexis South Africa as the leader in conveyancing solutions in the […]
Continue readingMore TagAFRICA IS RIPE FOR DISRUPTION®
Africa’s fluctuating markets require a nimble-footed approach by marketers, who need to challenge convention and adopt breakthrough, original and interesting approaches to their communication strategies. If they don’t, they are not going to survive in an environment where change is the only constant, writes Graham Cruikshanks, TBWA\ Africa’s Director of Africa Operations. The Africa rising […]
Continue readingMore TagIntermediaries can bring the balance that you need to help you manage a pitch process effectively
By Johanna McDowell Now more than ever, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during a pitch process. The scene for marketers all around, is that there is now an intrinsic need for results driven […]
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