After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer information gathered from January to December 2022, enabling a unique opportunity for a comprehensive comparison between two complete […]
Continue readingMore TagCategory: All
Of Soul and Joy Presents “eNqutu”: A Photographic Exhibition Showcasing Personal Stories from Local Youth
Of Soul and Joy, a vocational programme dedicated to empowering youth through the field of photography, is pleased to announce its latest project, eNqutu, a photographic exhibition featuring personal stories from local youth and selected students from Mathukulula High School in Nqutu, Kwa-Zulu Natal. The exhibition, held at Mathukulula High School from 1 – 30 […]
Continue readingMore TagBoomtown awarded Wimpy ATL business
After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy’s above-the-line account. According to Wimpy’s Marketing Executive Jacques Cronje, Boomtown impressed with its no-nonsense hard-work ethos while retaining its authenticity and humility. “An excellent match with Wimpy,” […]
Continue readingMore Tag
Algoa FM’s Charlie T flying solo on Saturdays
Popular Algoa FM presenter and aviation enthusiast Charlton Tobias is about to fly solo with his own Saturday morning show between six and nine. During the week “Charlie T” remains part of the Algoa FM Breakfast team together with Wayne Hart and Lee Duru. “I am delighted to be hosting Saturday Breakfast which will dispense […]
Continue readingMore Tag
The relationship between architecture and brands
Branding and architecture – two forms of design – have an interesting and overlapping relationship, according to Landseer Collen, principal, director and founder of BPAS Architects. This has changed through the decades and is likely to continue to develop into the future, as new design technologies and philosophies evolve. “There are many ways that branding and […]
Continue readingMore TagCanon celebrates 20th consecutive year of number one share of global interchangeable-lens digital camera market
Canon South Africa announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the number one share of the global market for 20 consecutive years1 from 2003 to 2022. “Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras – CMOS image sensors, image […]
Continue readingMore Tag
Brand Activism and Conscious Consumerism
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s Managing Director Dashni Vilakazi wonders if there is real value in being ‘woke’. Woke, as referenced in the Miriam-Webster online dictionary (https://www.merriam-webster.com/dictionary/woke) defines woke as being “aware of and actively attentive to important societal facts and issues”, and there […]
Continue readingMore Tag
Matrix Group Launches a Content + Culture Vertical
The Matrix Communications Group (Matrix Group) has concluded a deal with Podium Agency (Podium) to join its portfolio of agencies to spearhead the creation, development, and production of culturally appropriate and relevant content for audiences and consumers, platforms, and brands. Podium, led by producer, creative executive and cultural entrepreneur Takunda Bimha, has evolved from a […]
Continue readingMore TagDoes advertising of major sport events really pay off?
With the football World Cup in full swing, The MediaShop Johannesburg’s Managing Director Dashni Vilakazi takes a look at the real and perceived benefits of advertising in major sporting events. No matter how a brand or advertiser looks at sport sponsorship – and of this there is no debate – it is expensive, very expensive! […]
Continue readingMore Tag
MRF implements audit result into latest MAPS
After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway. Although the MRF had hoped to release the latest MAPS data covering the July 2021 to June 2022 fieldwork period, towards the end of […]
Continue readingMore Tag