Eskort is responding to the COVID crisis with a sense of community that is ingrained in its DNA. In line with its corporate social responsibility initiatives, the processed pork products brand is donating over R1 million worth of food parcels through its #EskortCares Covid Food Feeding Scheme, to the communities surrounding its factories and butchery […]
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Workbench’s resourcefulness helps Denny to Add Goodness
With measures being taken to address the COVID-19 pandemic in South Africa, the restaurant industry has been hit hard. Many family-run local eateries are facing closure or are already in the process of shutting down. Proudly local brand Denny Mushrooms wanted to show their solidarity with the restaurant industry and at the same time raise […]
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MetropolitanRepublic lives up to its reputation, produces industry acclaimed campaign for SA Tourism under lockdown
Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic […]
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Toyota SA dips toe in esports arena with new activation from Brand Inc
Toyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc. Part of the HaveYouHeard group, Brand Inc is a collaboration with GGWP (Good Game Well Played) to create a […]
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Second HelloFCB+ campaign for CANSA excels
‘Don’t Fear The Finger’, a campaign created for CANSA by HelloFCB+ to encourage men to test for prostrate cancer, has excelled at this year’s IAB Bookmarks Awards. Setting the benchmark for tech, digital and leading-edge innovation in the marketing mix, the IAB Bookmarks Awards celebrated its 12th edition this year, but announced the winners via […]
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Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
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Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
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Conceptualized by FCB Interface, an Indian campaign ‘Punishing Signal’
The Mumbai Traffic Police in India finds an innovative solution to the honking problem in the city with some tech and typical Mumbai humour ~The campaign ‘Punishing Signal’ has been conceptualized by FCB Interface~ Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to […]
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FCB Joburg & Coca-Cola Phonetic Can major winner at 2019 Creative Circle Awards
FCB Joburg and its client, Coca-Cola South Africa, were among the biggest winners at the 2019 edition of the Creative Circle Annual Awards. Their collaboration on the Phonetic Can campaign was the most awarded campaign on the night with two first places and two second places – firsts in the Out-of-Home and Integrated Campaign categories, […]
Continue readingMore TagDebonairs Pizza kicks off 2020 with ‘Last Number’ promotion for its popular Triple-Decker®
Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment, has kicked off 2020 with a campaign from FCB Joburg promoting its popular Triple-Decker® offering. Briefed by Debonairs Pizza’s Marketing Executive Toni Joubert to target the 28-year-old brand’s predominantly youthful target market of single students or part-time workers under the age of 24 […]
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