Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ strategic positioning to claim ‘Legendary Toughness’. The Toyota Hilux debuted in South Africa in 1969 and, with its 2nd generation launching in 1973, quickly became the country’s favourite […]
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Sovereign’s quirky ‘Be a worry boob’ campaign raises funds for PinkDrive
With COVID-19 taking centre stage this year, Boomtown had to think of a truly engaging breast cancer awareness campaign for South African poultry producer, Sovereign, that would successfully remind women that checking their breasts is a top priority The annual Sovereign breast cancer awareness campaign not only raises general awareness but also funds for the […]
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The 5th Edition of the Toyota Fortuner Challenge goes ahead
The 5th edition of the annual Toyota Fortuner Challenge is going ahead this year, albeit under South Africa’s COVID-19 regulations. While the usual live event will take place without spectators cheering on participants in the flesh, two lucky people will still drive away with a brand-new Toyota Fortuner: the winning contestant and one of the […]
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FCB Joburg launches new ‘star’ in Toyota SA’s galaxy
FCB Joburg has created a 360° through-the-line campaign for the new ‘star’ in Toyota South Africa’s galaxy the Toyota Starlet, utilising television, radio digital and social, out-of-home, print and below-the-line print collateral in dealerships. The Toyota Starlet, an affordable buy with great tech and outstanding safety features, will compete in the highly-competitive Sub B segment […]
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Mohammad Ali brought back into the ring for Showmax ‘Game Changers’
Egg Films’ Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, ‘Game Changers’. As if that wasn’t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster. Showmax […]
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Moments to melt into with the Good Things Guy #AeroFeelGoodFridays
South Africans love feel-good stories, they bring so much joy and often add a smile to our faces. Good Things Guy loves sharing these stories too, which is why teaming up with Nestle Aero for some feel-good Fridays was a great choice! Aero has launched a campaign to celebrate the good things in South Africa […]
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FCB Joburg tweaks concept approved before lockdown for Debonairs
FCB Joburg has tweaked a concept originally conceived, approved and shot before lockdown for Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment. According to the agency’s Creative Director Mbeu ‘Snooze’ Kambuwa, who worked on the TVC with Copy writer Marvin Mpanda and Art Director Kabelo Mabaso, Debonairs Pizza’s Marketing Executive, Toni […]
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HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children’s clothing brand Trotters
South African based agency, HaveYouHeard, has broken its client’s own records by achieving seven consecutive weeks of online sales growth. HaveYouHeard won theTrotters business late in 2019 and opted to run the account out of its London office while the Johannesburg team was tasked with research, strategy and creative execution. Cape Town provided essential client […]
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Womandla: The Revolution shall be Tweeted
Sinenhlanhla Jalibane Digital Campaign Manager at The MediaShop Strength, resilience, freedom, risk, power and intelligence are some of the words that describe the power and force of women. History has shown that women united brings about change. Throughout history, women have taken to the streets to protest for their rights and equality https://www.thelily.com/five-womens-marches-throughout-history-that-triggered-political-change/ In our own […]
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Flora gets hearts beating with its new TTL campaign from MetropolitanRepublic
Flora, a South African household favourite produced by Siqalo Foods, has launched a new brand proposition with a through-the-line campaign from MetropolitanRepublic. Encapsulated by the new pay-off line – ‘Whatever your heart beats for, protect it with Flora’ – the proposition aims to solve the growth challenge put to agencies who pitched for the business […]
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