Springbok Rugby captain, Siya Kolisi, has announced he has chosen to join forces with Aquafresh as its All-in-One Ambassador and lead a nationwide campaign to inspire the people of Mzansi to reach their full potential. The 29-year-old who led the Springbok team to victory in last year’s Rugby World Cup in Japan, currently plays club […]
Continue readingMore TagCategory: Campaigns
#Loeries2020 round-up: FCB Joburg, HelloFCB+
FCB Joburg and HelloFCB+ each picked up highly coveted Gold Loeries at the Loeries Creative Week held between November 16 and 20. HelloFCB+’s Gold, in the Film: TV & Cinema category, was for a horror movie-inspired piece for Cancer South Africa (CANSA) called ‘Don’t Fear the Finger’. It was created to spread the news that […]
Continue readingMore Tag
Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown
At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented […]
Continue readingMore Tag
Toyota shows South African’s the meaning of ‘the luxury of freedom’ with new Toyota Fortuner
Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after […]
Continue readingMore Tag
New Debonairs Pizza TVC celebrates SA’s fondness for being ‘happiiii’
Debonairs Pizza is celebrating South Africa’s fondness for being ‘happiiii’ during the festive season with a new TVC from FCB Joburg for its current value deal, the Festive Deal. A large Triple Decker, two small Margherita pizzas and 10 cocktail Cheese Grillers, the Festive Deal is perfect for sharing with friends, not ‘a’ friend; or […]
Continue readingMore Tag
Rust-Oleum lockdown ebook for kids generates interest
Rust-Oleum, the number one branded aerosol manufacturer in the world with a presence in 89 countries across six continents, was quick to recognise that it needed to create great content to remain top of mind during COVID, to keep sales up, and to help consumers ride out the lockdown. So it was that Crazy Cool […]
Continue readingMore Tag
Video didn’t kill the radio star
by Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world’s first music video broadcasting channel. By late 2019, we […]
Continue readingMore Tag
PMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of Mobile and OOH
Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create […]
Continue readingMore Tag
Mass Personalisation – A Targeting Paradox
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that there were trends for the entire decade! In amongst these trends was one that received […]
Continue readingMore Tag
Superbalist challenges the norm in ‘Impress Yourself’ campaign from M&C Saatchi Abel & Egg Films’ Lebogang Rasethaba
Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within. The creative team at M&C Saatchi Abel tasked Rasethaba to direct […]
Continue readingMore Tag