For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
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Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
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Conceptualized by FCB Interface, an Indian campaign ‘Punishing Signal’
The Mumbai Traffic Police in India finds an innovative solution to the honking problem in the city with some tech and typical Mumbai humour ~The campaign ‘Punishing Signal’ has been conceptualized by FCB Interface~ Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to […]
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FCB Joburg & Coca-Cola Phonetic Can major winner at 2019 Creative Circle Awards
FCB Joburg and its client, Coca-Cola South Africa, were among the biggest winners at the 2019 edition of the Creative Circle Annual Awards. Their collaboration on the Phonetic Can campaign was the most awarded campaign on the night with two first places and two second places – firsts in the Out-of-Home and Integrated Campaign categories, […]
Continue readingMore TagDebonairs Pizza kicks off 2020 with ‘Last Number’ promotion for its popular Triple-Decker®
Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment, has kicked off 2020 with a campaign from FCB Joburg promoting its popular Triple-Decker® offering. Briefed by Debonairs Pizza’s Marketing Executive Toni Joubert to target the 28-year-old brand’s predominantly youthful target market of single students or part-time workers under the age of 24 […]
Continue readingMore TagRobin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled […]
Continue readingMore Tag2019, the year that was for Meta Media
And what a year it was! After opening their doors on 2 January 2019, Meta Media has proven, beyond a shadow of a doubt, that the agency is a force to be reckoned with in the South African media landscape, now and in the future. Meta Media is a member of the Nahana Communications Group […]
Continue readingMore TagCape Town Tourism video from HaveYouHeard wins at ITFF Africa
Cape Town Winter Song’, a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. Created by HaveYouHeard as part of a digital campaign to promote the city and its surrounds as an ideal winter getaway destination, the video features cameos by […]
Continue readingMore TagHive Digital participates in the Unilever Media Day
Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute […]
Continue readingMore TagDettol reinforces ‘protection as strong as a mother’s love’ positioning with new campaign
Reckitt Benckiser’s 80-year-old brand Dettol is reinforcing its ‘protection as strong as a mother’s love’ positioning with a bar soap TVC from its advertising agency McCann1886. Using the insight that, no matter how old you are, you will always be your mother’s baby, the TVC developed by McCann1886’s creative team of Executive Creative Director Tumi […]
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