OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – […]
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McCain South Africa takes the number two spot in the Kantar Millward Brown Best Liked Ads for Q1
McCain South Africa is excited to announce that their, “Jessi advert” has been voted into the number two spot, for Q1, in the Kantar Millward Brown Best Liked Ads 2017 survey. The Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials. These are the ads that have been rated as the […]
Continue readingMore TagReaching decision makers with your message using data activation
There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that. […]
Continue readingMore TagZeitz Museum of Contemporary Art Africa launches With Iconic Brand Identity
The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the continent and internationally. […]
Continue readingMore TagIf it’s not about the work, then what’s it about?
by Wouter Lombard, Partner : Talent, M&C Saatchi Abel After spending my first 10 years in advertising working in account management, I moved into the people and HR space as Partner: Talent for the M&C Saatchi Abel group of companies in 2014. One of my biggest priorities is to find and attract the very best […]
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New radio spot airs in Debonairs Pizza’s ‘Lamba Busters’ campaign
A new radio spot – the 4th in a series promoting Debonairs Pizza’s ‘#Un-lamba yourself’ special offers – has broken on 5FM and Metro FM. As with previous spots in the campaign, ‘No Goal Today’ utilises La Bamba, the easily-recognisable foot-tapping tune made famous in 1958 by Mexican-American musician Ritchie Valens, as the auditory device […]
Continue readingMore TagDUKE creates new TVC for Heart and Stroke Foundation’s Salt Reduction Campaign
The Heart and Stroke Foundation South Africa (HSFSA) conjures up sombre images of heart disease, strokes and other dreaded illnesses. That’s precisely why ad agency DUKE chose a light-hearted, entertaining approach for their latest TV commercial for the non-profit organisation’s salt reduction campaign which launched the first week of September’s Heart Awareness Month. Conceptualised […]
Continue readingMore TagBeautiful News powered by Mercedes-Benz South Africa
From September to December 2017, Beautiful News South Africa, in conjunction with its proud sponsor Mercedes-Benz South Africa, will be screening short-films of ordinary South Africans doing extraordinary things, putting a positive spin on what it means to be South African. The film viewing experience offers short videos to passengers, travellers and tourists as well […]
Continue readingMore TagNew Debonairs pizza TVC plays up size of New Cram-Decker™
A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker™. The leading quick service restaurant in South Africa’s pizza market, the 26-year-old brand targets a broad audience that spans age and gender; in fact, any social group getting together to enjoy a […]
Continue readingMore TagInnovative campaign drives Radisson Blu Super Breakfast launch
Radisson Blu, the stylish, sophisticated and iconic hotel brand have launched a creative, multi-channel social-media video campaign with local agency Skript to showcase their new breakfast offerings. Inspired by the magic moments that take place around the breakfast table, the #SuperBreakfastMoments campaign celebrates the Radisson Blu brand and the industry-leading Super Breakfast experience. The creative […]
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