Tsogo Sun has won its second African Excellence Award – this time for the group’s warm and uplifting #CelebrateWonderful video (https://www.tsogosun.com/image-gallery/video#tabs-celebratewonderful) that was released on social media over the festive season, and highlighted a spirit of reaching out and touching people’s lives, especially those who were working over the holidays, or missing their families and […]
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Santam What I’d Rather Do Than Claim
Santam, South Africa’s leading general insurer today launched its new “What I’d Rather Do” brand campaign. Conceptualised by King James Group, the campaign takes a novel and light-hearted approach to dealing with a real subject by showing what people “would rather do” than claim from their insurer – from running blindfolded through a forest to […]
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FCB Cape Town pats Mother City agencies on the back for Cannes performance
FCB Cape Town, one of the most respected agencies in the Mother City, has praised its contemporaries in the coastal town for their impressive performance at the Cannes Lions International Festival of Creativity. Cape Town agencies brought home 12 of the 27 Lions handed to South African agencies during the week-long awards festival; the other […]
Continue readingMore TagThe new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey
South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey. Filmed along South Africa’s ridiculously beautiful Wild Coast, it’s the story of a man’s journey to find himself – […]
Continue readingMore TagInspiring new ad for Vodacom NXT LVL
Egg Films’ Dan Mace directed This Is Your Time, Ogilvy’s inspiring new ad for Vodacom NXT LVL. The spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge […]
Continue readingMore TagM&C Saatchi Abel Cape Town shows how high fees are eating retirement savings
It is no secret that most South Africans are deeply in debt, struggling with the escalating cost of living and battling to save enough for a comfortable retirement. Yet many families continue to put as much as they can into their retirement savings vehicles in good faith that their money is being invested wisely. The […]
Continue readingMore TagHouse of Brave Lites up Namibia with new Tafel Lite TVC
Namibia Breweries’ Tafel Lite, launched in Namibia one year ago, has released a new TVC geared to attract a new generation of young, proudly Namibian, adults. House of Brave, together with Director Jono Hall of Darling Films, shot the ad on location in Windhoek, with the view of capturing the brand attitude and ensuring local […]
Continue readingMore TagThe public give John Vlismas beef in the WebAfrica Twitter Roast
Roasts, once a thing for Sunday lunch, now an opportunity to take someone down in a very public platform. Look at Justin Bieber, he became a ‘darling’after he took part in a roast. In fact, 35-year-old women started buying his albums publicly and used the #belieber hashtag on their Tinder profiles! Everybody loves to watch […]
Continue readingMore TagHogan Lovells makes its mark on Africa with Boomtown
Global law firm Hogan Lovells identified Africa as part of its growth strategy, and it partnered with Boomtown to successfully make its mark on the continent. Building measurement tactics into each touchpoint, Boomtown’s integrated communications strategy increased traffic to the Hogan Lovells Africa webpage by 79% and social media impressions increased by 225% during the […]
Continue readingMore TagToyota ‘Buffs’ Yaris Image With Yaris Pulse, New Campaign
Toyota South Africa has ‘buffed up’ the Yaris’ image with the launch of Yaris Pulse, which sports a bigger 1.5L engine and improved rear styling among other attractive new features. According to Toyota SA’s Senior Manager of Advertising & Digital Marketing, Aidan Castille, the marketing team was looking for a creative idea that positioned limited […]
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