FoxP2 continues to live up to its Number 1 ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the 2020/2021 Marketing Achievement Awards, including a first place in the Excellence in Brand Positioning category for FNB. This campaign, which positioned FNB as a ‘one-stop-shop’ integrated financial services provider, covered all […]
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Who is the Coolest OG?
In this first-to-TV production, 12 of the Coolest OG’s are competing for a R100 000 grand prize by going through a series of fun and really cool challenges to see if they are truly THEE COOLEST OG. Contestants will go through different challenges in each episode to see who will ultimately win the title of […]
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Boomtown’s new campaign for Maxeco celebrates 30 years – 10-million pairs – of iconic safety footwear
South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is a pioneer of South Africa’s safety footwear industry. In 1991, it used its first direct injection moulding machine to create […]
Continue readingMore TagRAPT Creative wins business in Europe, opens offices in the UK and Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev). RAPT’s presence in Europe will be overseen by the agency’s Head of Strategy & Consumer insight, Genevieve van Vuuren, who is based in London. A strategic, […]
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FoxP2 brings experienced strategy, management brain into the fold
FoxP2 has brought Sello Leshope, an industry veteran with many years of strategy development and business management experience as well as Loerie and Apex Awards wins to his name for both copywriting and strategy, into its fold as Strategic Planning Director effective April 1. Leshope joins FoxP2 from Ogilvy Africa where he was previously the […]
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Eskort rolls out an out-of-home campaign to start conversations with Mzansi
Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication […]
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Eskort’s digital campaigns smash expectations
93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the […]
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FoxP2 shines at 2020 Creative Circle Ads of the Year ceremony
FoxP2, which recently ranked as South Africa’s most creative medium-sized agency on the Loeries Official Rankings 2020 for the second year running, shone at another of the continent’s prestigious celebrations of African talent – the 2020 Creative Circle Ads of the Year. At the annual ceremony, which took place last week (Thursday March 4), FoxP2 […]
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RAPT Creative charged with digital campaigns for 3 HEINEKEN SA brands
RAPT Creative, a young and innovative strategic and executional through-the-line agency, has been charged with creating digital campaigns for the world’s best-selling cider; arguably Namibia’s favourite export; and a mischievous new local brand. They are Strongbow Cider, Windhoek Beer and Fox Dry Cider respectively. All three brands are part of the HEINEKEN South Africa portfolio, […]
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SAFE assurance badge acknowledges Eskort’s unrivalled commitment to pork product quality
Eskort’s new quality assurance badge (attached) acknowledges the company’s unrivalled commitment to pork product quality in South Africa. The Eskort SAFE quality assurance badge was designed by the company’s communications partner, MetropolitanRepublic. It is playing an important role in Eskort’s brand refresh which launched in November last year. The rationale behind the refresh lies in […]
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