South African publisher solutions business, 365 Digital,have launched their premium programmatic Private Marketplace. A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of premium websites. A PMP is a tool specifically found in the programmatic space; a type of buying mechanic allowing specific deal […]
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Nfinity grows again!
Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony. Headed in the South African market by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access […]
Continue readingMore TagSpitfire Inbound flies high as a HubSpot Partner
Spitfire Inbound was founded with one aim in mind – to help its clients to improve their marketing strategies using the inbound methodology. It offers a full-funnel service, from attracting visitors to converting leads and closing customers. Since partnering with HubSpot, Spitfire Inbound has built a sustainable business and, today, 100% of its clients are […]
Continue readingMore TagThe digital state of mind
By: Sheri Govender , Junior Account Manager at Condriac Digital Communications The South African socio-political climate is currently undergoing rapid change and this has farreaching effects on business. The recent cabinet reshuffle has adversely impacted the economy, with two leading financial agencies being forced to downgrade the credit and trading status of our country. This […]
Continue readingMore Tag365 Digital launches new website
South African publisher solutions business, 365 Digital, launched their new website (www.365digital.co.za) this week. The site, designed by sister company Mark1 Labs who also created the entire 365 Digital visual identity, is a showcase of all the services that 365 Digital now offers. The website will continue to evolve and expand as more resources and […]
Continue readingMore TagSocial media is a reputational channel and should no longer be managed by junior employees
A few years ago, a string of opinions and articles written by the so-called social media experts surfaced proclaiming that organisational social media platforms should be managed by those under the age of 25 as they were the only ones that truly understood these platforms. That might very well have been true back then, however […]
Continue readingMore TagFacebook Big Data can transform your brand
Facebook is growing rapidly from a fun space where people share their personal life journeys into a powerful search engine, breaking news source and unique entertainment platform. With it’s incredible reach, marketers have naturally gravitated to the platform to reach customers in new ways. Bradley Elliott, director of digital consultancy Platinum Seed discusses the untapped […]
Continue readingMore TagOOH advertising takes a giant stride forward
Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement. As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and […]
Continue readingMore TagSTAGE360 Mobile Music and Content Service Launches on BBM Messenger
Stream.Digital in partnership with Creative Media Works, operating as BBM Messenger, today announced the launch of STAGE360 Music, a mobile music and content service. The service, a first of its kind in South Africa, is aimed at growing BBM Messenger’s monthly active users particularly within the young, urban demographic. Matthew Talbot, CEO of Creative Media […]
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Caxton Local Media makes all the right moves into the digital space
Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising. “We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault, […]
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