Popimedia has commissioned a 3rd party research agency to find out what South Africans are doing online and more importantly, what impact digital influence has on brands and retail. The results will be shared at Popimedia’s July Ad-Tech Academy. Because ad-tech is a unique category in the digital and social media space, Popimedia started Africa’s […]
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The public give John Vlismas beef in the WebAfrica Twitter Roast
Roasts, once a thing for Sunday lunch, now an opportunity to take someone down in a very public platform. Look at Justin Bieber, he became a ‘darling’after he took part in a roast. In fact, 35-year-old women started buying his albums publicly and used the #belieber hashtag on their Tinder profiles! Everybody loves to watch […]
Continue readingMore TagToyota ‘Buffs’ Yaris Image With Yaris Pulse, New Campaign
Toyota South Africa has ‘buffed up’ the Yaris’ image with the launch of Yaris Pulse, which sports a bigger 1.5L engine and improved rear styling among other attractive new features. According to Toyota SA’s Senior Manager of Advertising & Digital Marketing, Aidan Castille, the marketing team was looking for a creative idea that positioned limited […]
Continue readingMore TagBlend people, data and technology for Programmatic success
In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed the gathering of digital agencies and clients to provide insights and learnings around all things programmatic, including consolidated programmatic buying, attribution, measurement and the role of creative in performance media. The two–part event programme first […]
Continue readingMore TagFirst Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote […]
Continue readingMore TagTelkom Mobile partners with Phonefinder.co.za to boost subscriber acquisitions
Paid campaign boosts lead generation by 65% in first 48 hours When consumers visit the Phonefinder.co.za cellphone contract comparison engine, they are able to view and compare packages from various Mobile Network Operators (MNO), including Telkom Mobile. As Lance Krom, founder and managing director at Phonefinder, explains, with over 7,000 unique daily visitors and 200,000 […]
Continue readingMore TagGoogle’s new algorithm, lets call it Fred
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings. […]
Continue readingMore TagThe Fastest Growing South African Website Does It Again
ZAlebs Record-Setting Growth Continues In May With Over 1,400,000 Site Visits, 3,000,000 Page Views, 6,000,000 Facebook Engagements And 2,000,000 Twitter Impressions Johannesburg, ZAlebs (www.zalebs.com) the leading South Africa lifestyle website with a focus on “Life Love And What’s Hot” in South Africa, is proud to release record-setting numbers for May which continue the surge in […]
Continue readingMore TagShould Brands Compete Online?
If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since […]
Continue readingMore TagDabs, boots, and beds win on social media
Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on […]
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