Digitata Insights, a subsidiary of Digitata Limited, a privately-held multinational technology company that delivers intelligence in the mobile telecommunications and digital media arenas, today announced the launch of the MeMe mobile marketing solution, in partnership with leading mobile network operator MTN Rwanda. The MeMe mobile marketing solution went live Thursday, 18th May 2017. Digitata […]
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Mark1 launches new website
Mark1 is proud to launch their new and improved website today! www.mark1.co.za was designed by Mark1 Labs in collaboration with the Cape Town based RESPONSIVE team. “We’ve known the guys from Mark1 for a while now, so when they approached us to build and create their new website, we knew we had to pull out […]
Continue readingMore TagDot Network: SA’s most extensive data activation platform
Amorphous Stride has forged a new path for companies that want to retain their current customers and win over new ones without relying on boring marketing phrases like “being relevant”, “staying ahead of competitors”, “knowing your customer” and “having a digital strategy”. Amorphous Stride’s Dot Network helps marketers understand the unique behaviour and needs of […]
Continue readingMore TagOutdoor Network launches innovative roadside digital rotating Billboard network.
Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come. Ideal for advertisers seeking national coverage, the new digital billboard from Outdoor Network provides brands and advertisers with an exciting new offering […]
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YouTube’s Ad Controversy and How It Affects You
YouTube and Google hit with controversy and advertisers are not happy! YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that advocated hate speech, and, in extreme cases, even terrorism. This wasn’t just a disaster for Google, but also for brands whose values and […]
Continue readingMore TagTBWA launches virtual entrepreneurship academy through social media and video halls in Tanzania
Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media and eventually aired in thousands of video halls throughout the country. The initiative follows a highly successful pilot phase conducted […]
Continue readingMore TagLifestyle is about choices and Phonefinder.co.za enables you to compare more
Phonefinder.co.za, a local online cellular contract comparison engine, has expended its offering to further help consumers save on their monthly bills. According to Lance Krom, founder and managing director at Phonefinder, the company’s established and successful business model, which leverages its systems that enable consumers to compare cellular contract options, and its integrated online sales […]
Continue readingMore TagIndependent Online signs with Lotame
In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before. User behaviour, interests and online journeys will enrich their offering not only […]
Continue readingMore TagRogerwilco shortlisted for prestigious Digiday Content Marketing Awards
Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platforms which assist brands in connecting with their audience, be it through the use […]
Continue readingMore TagTrue Location Based Advertising is where it’s at
Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel, […]
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