Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance. In 2022, Effie South […]
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Engagement Technologies and Data Aggregation stand out as Key Learnings from ISE 2023
Integrated Systems Europe (ISE), the world’s largest AV and systems integration exhibition took place in Barcelona, Spain earlier this year, and showcased global leading technology innovators and solutions providers across the industry. Kevin Bierman, Head of Digital Signage at Moving Tactics, South Africa’s leading digital signage solutions company, and member of the Global Signage Alliance (GSA), attended this […]
Continue readingMore TagSeptember Maggs on Media Panel – Does Technology Terrify Marketers?
The Maggs on Media Breakfast Show brings together four South African experts on a single panel this September. Director of Modern Workplace and Security Colin Erasmus, Accenture Song Managing director Haydn Townsend, Hollard Insurance CMO Heidi Brauer CM(SA), and Musa Kalenga, CEO of the Brave Group and founder of Motherboard will share their opinions on the topic “Does Technology […]
Continue readingMore TagNew dialogues event launches: The Maggs on Media Breakfast Show
Show up, meet up and pick up all the latest views and ideas at the first in a regular new dialogues series on pertinent issues relating to the brand and communication industries. The concept is a 70-minute high-energy panel discussion that offers the opportunity to engage with local experts and once again network with industry […]
Continue readingMore TagACA invites black women to sign up for the Second Co-Hort to the Leading Women Creating Change in the New World Order programme
The Association for Communication and Advertising (ACA) and the Media Development & Diversity Agency (MDDA) are championing transformation in the industry, specifically the gender agenda, with a programme that will move ambitious bright young black talent from discourse to action and celebrate the industry champions who are moving from good intentions to action. The Leading […]
Continue readingMore TagChaos Theory appointed Licensee for Filmbankmedia
South African sponsorship, marketing and events business Chaos Theory has become a local licensee for international film distribution business Filmbankmedia (FBM). The deal allows Chaos Theory to manage and distribute the film licenses of a number of studios including Disney, Warner Bros, Marvel, Sony and DreamWorks throughout Sub-Saharan Africa. “Filmbankmedia handles the non-theatrical distribution (for […]
Continue readingMore TagACA Issues RFI For the Provision Of Preferential Insurance Rates To Ad Industry
The Association for Communication and Advertising NPC (ACA) has taken a decision to conduct a review of its financial services provider as well as the current insurance policies which are accessible at preferential rates by member agencies of the ACA. The policies under review cover Cancellation & Abandonment Insurance and Personal Accident Schemes policies. All […]
Continue readingMore TagThe Marketing Research Foundation announces first MAPS data
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This […]
Continue readingMore TagBoomtown acknowledged with 4 accolades at 2020 Assegai Awards
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It received a Bronze Assegai in the Art Direction category for ‘The Silent Killer – Hypertension Awareness’, created for client […]
Continue readingMore TagThe MediaShop wins Network Media Agency of the Year
For the third time in the past four years, The MediaShop has been awarded Network Media Agency of the Year at the 2020 Financial Mail AdFocus Awards. Chris Botha, Group Managing Director at Park Advertising, The MediaShop’s holding company, says that The MediaShop has experienced a tough but ultimately rewarding 2020. “Firstly, I’d like to […]
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