The Association for Communication and Advertising (ACA) has announced a call for representatives of the marketing and communications industry to apply for consideration to be appointed to the 2023 Effie Awards South Africa judging panel. The Effie Awards South Africa, hosted by the ACA, recognize marketing communication that is not only creative, but most importantly, […]
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DJ Fresh’s podcast welcomed with open arms
DJ Fresh’s podcast – WAW: What A Week – has been welcomed with open arms and is racking up pundits proving that the medium is very much alive and kicking on the continent, and will possibly buck the trend predicted by Statista in January this year. In its Advertising & Media Market Insights report, Statista […]
Continue readingMore TagFive digital business trends to keep up with consumers in 2023
It’s hard to think of life without technology. From being able to stream movies on Netflix, asking Alexa to play our favourite songs or just being able to Google the weather, latest soccer scores or answers to life’s most puzzling questions – technology is playing a central role in the way we work, play, and do business. […]
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The 2023 Nedbank Integrated Marketing Conference (IMC) explores the frontiers of marketing
Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we’ve arrived at a time where we understand our clients better than ever before. It’s common practice to leverage powerful datasets to pre-empt buying patterns and engage in real-time conversations to gauge client sentiment. The reality is […]
Continue readingMore TagWhy LSM is giving way to SEM – How we live vs. what we have
ProActive, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure), […]
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Data security during loadshedding: what should you know?
Everything is going fine, but then the power cuts out. No problem, your employees have laptops, and backup systems keep PCs running. But what about your data? What steps have you taken to ensure your business information and application services remain available when loadshedding strikes? And did you also cover your security? When data and […]
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Effie South Africa Committee Tasked with Highlighting Effectiveness in Marketing
Effie South Africa appoints new committee to drive excellence in marketing and communication Anwar Jappie elected Effie South Africa Chair Committee to oversee annual awards program, Effie dialogue series, and Nedbank IMC partnership The Association for Communication and Advertising (ACA) is proud to announce the new Effie South Africa Committee, tasked with promoting and growing […]
Continue readingMore TagVMLY&R South Africa took home seven trophies, including Best In Show and Agency of the Year at this year’s Awards
It was a night to remember for VMLY&R South Africa at this year’s MMA South Africa SMARTIES Awards, as the agency took home seven trophies for The Bright Sides, a campaign created for Nando’s. The campaign was awarded gold in four categories, as well as a silver award. The cherry on top was ending the […]
Continue readingMore TagRazor PR wins ‘Best Reputation work in EMEA’ for third year running at EMEA Sabre Awards
Razor PR, the globally award winning South African public relations and reputation management agency of M&C Saatchi Group, and its client Anglo American, took home the Diamond SABRE Award for Superior Achievement in Reputation Management at the ceremony held in Germany on Thursday. This is the third year running that Razor has won the top […]
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TCL Is Making Google TV More Accessible For All South Africans
Google TV is making a difference between South Africans and enthusiasts right across the globe with an advanced, immersive viewing experience. Google TV follows closely in the footsteps of Android TV, offering the latest and greatest in television viewing. There is so much more to TV viewing and with the myriad of outstanding features on offer, like built-in Voice Search, […]
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