Category: News

Juliette Verhoog has been promoted to account director at Tribeca Public Relations (Tribeca), having joined the agency in September 2019. Her promotion recognises her commitment to maintaining a standard of excellence in client service, as well as exemplary team management over the last three years, particularly in her mentorship her team members. She has provided […]

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By Sammy-Joe Radinthi and Christina Kennedy There are so many marketing messages competing for eyeballs online, so how can you make yours stand out and deliver the results you or your client need? Paid digital advertising, cleverly applied, can powerfully grow and position your brand. However, it’s not as simple as boosting social media posts […]

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Launched in 2021, VMLY&R Commerce is WPP’s end-to-end Creative Commerce Company, which works to deliver creativity that inspires conversion in the moment – regardless of channel. With its belief that commerce channels hold the most untapped potential to deliver memorable customer experiences and sales impact, the global agency has been leading the industry through the […]

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Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss “Creative & Effective Marketing’ ahead of the upcoming Effie Awards. In the first of the Effie dialogue series exploring collaboration in pursuit of marketing communication effectiveness, the panel will be uncovering and sharing their different views and approaches in […]

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Although streaming video through your TV is nothing new, it’s always been a bit of a chore. You have to connect to your home network, find the right app for what you wanted to watch, and then actually click through menus until you found what you were looking for. It was never really an enjoyable […]

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  A Game-Changing Opportunity for Brands and Businesses As the world intertwines with the digital through rapid integration with continually evolving technology, new commerce trends are emerging faster than ever, disrupting traditional commerce and ultimately changing the way that consumers shop. An example of these rapidly-developing trends is the rising adoption of live shopping, which […]

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Woodlands Dairy – owner of the FIRST CHOICE® range of cheeses, butter, cream, amasi, custard, flavoured milk, extended shelf life (ESL) fresh milk, UHT milk, milk powder, dairy desserts, dessert toppings, yoghurt, olive oil, balsamic vinegar, honey, dips and ice cream – tasked Boomtown to create a national activation campaign for its innovative new product, […]

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Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. The 3×6 rotator is the first of its kind in the region, and stands tall over Old Transkei Road, between Putney Avenue and Beaconhurst […]

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Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to purchase.  This is a global phenomenon and in South Africa it is no different, with brands joining the strategic use of influencers, those personalities that […]

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