African Bank, committed to fostering growth and development across Africa, is thrilled to announce a valuable partnership with NEFTI (NEFT Vodka and IEFTA, the International Emerging Film Talent Association) to highlight and promote young African talent. Currently running for its fourth year, the competition aims to provide aspiring filmmakers the opportunity to showcase their videography […]
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Recognising Remarkable Results: Introducing the 2023 Effie Awards Jury
The Jury for the 2023 Effie Awards has been announced by The Association for Communication and Advertising (ACA) and Effie South Africa. The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards. The […]
Continue readingMore TagEffie South Africa Sparks Dialogue on Maximising Marketing Value through Effective Procurement
Effie South Africa is bringing together a distinguished panel of senior advertising and marketing leaders to delve into the interplay between marketing effectiveness and the procurement of marketing services. The dialogue aims to explore whether efficiency is working against the growth mindset. The panel, consisting of industry experts, includes: Edna Mohale-Maphita, Marketing Director at Tiger […]
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Outdoor Network – Flipping the Switch on Loadshedding
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed 12 generators to keep digital billboards running when the lights go out due to loadshedding. The generators are currently keeping billboards illuminated in KZN (Ballito, Pietermaritzburg and Durban); Johannesburg (Cresta); Bloemfontein; East London […]
Continue readingMore TagThe ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness at Nedbank IMC
Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in – understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky. Orlando Wood, Chief Innovation Officer at System1 Group has been doing just this. In […]
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RAPT Creative’s CEO Garreth van Vuuren makes it to the top at the 2023 M&G’s 200 Young South Africans
The coveted Mail & Guardian’s top 200 Young South Africans for 2023 has been unveiled, and making it to the list is RAPT Creative’s CEO and Founder, Garreth van Vuuren, who trailblazed his way in the Business Category. Recognising those who champion the cause of improving South Africa’s economy and contributing towards its growth despite […]
Continue readingMore TagBoomtown delivers refreshed CI for Mertech Marine
Following the development of a comprehensive communication strategy for Mertech Marine, Boomtown has reimagined the company’s corporate identity with a refreshed look that does justice to its modern, relevant service offerings. Mertech Marine’s diversified business includes worldwide cable recovery and recycling, shore-end services, cable storage and handling, depot clearance and route clearance. Boomtown’s brand design […]
Continue readingMore TagLocal knowledge is lekkerder! Hollard launches new broker campaign that speaks your language
Hollard unveiled its new We Are Where You Are broker-focused campaign, emphasising the power of solid on-the-ground relationships in delivering shared value and “local is lekker” solutions to customers across the insurance spectrum, from farming and cargo to travel and construction. The new campaign celebrates broker partnerships and the value of localised insurance solutions to […]
Continue readingMore TagMTV Staying Alive Foundation Hosts MTV Shuga Down South Season 3 Launch Press Junket and Epic Watch Party!
MTV Staying Alive Foundation hosted an exclusive stakeholder panel discussion and watch party to launch the highly anticipated premiere of MTV Shuga Down South Season3 yesterday. Both events held at a Sandton rooftop venue, showcased an exclusive viewing of the first episode of the exciting 10-part drama series, premiering on 27 June 2023. A panel discussion hosted by […]
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Jameson SA and partner agencies deliver an exceptional integrated Jameson Distillery on Tour
Jameson Irish Whiskey returned to Johannesburg from Cape Town with its famous Jameson Distillery on Tour (JDOT), a concept first launched in 2020 with partner agencies RAPT Creative and Playmakers. While production was managed Playmakers, RAPT Creative ensured that consumers were kept looped in with the latest info, amplifying the campaign’s social, PR and influencer […]
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