Mr Andrea Ziella has been appointed as the Mattel South Africa Head of Marketing and Trade Marketing as of the beginning of May 2017. Ziella, former Senior Business Unit Manager (Infant & Pre-School) and Digital strategy at Mattel Italy, will be head of Trade, Marketing and Digital development for South Africa to boost the growth […]
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Playmakers become first SA Agency to win at Clio Sports Awards
Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York. The agency was awarded a Clio for its Coca-Cola campaign #ThatsGold @SuperSportTV in the Partnerships, Sponsorships & Endorsements category. The campaign entailed creating a series of commercials around the 2016 Olympic Games where fans […]
Continue readingMore TagSix common social media errors that are simple to overcome
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right. In this day and age it’s imperative for brands to have a digital presence. And while most brands have made an effort to be “searchable” […]
Continue readingMore TagIAS flies the South African flag again as it attends the Ad Forum Worldwide Summit in New York
The annual agencies and consultants’ get together– the 2017 AdForum Worldwide summit, promises to place the Independent Agency Search & Selection Company (IAS) at the forefront of global issues facing the marketing, communication and advertising industry and the complex world of agency selection. The 2017 AdForum summit will take place in New York between 24th […]
Continue readingMore TagLifestyle is about choices and Phonefinder.co.za enables you to compare more
Phonefinder.co.za, a local online cellular contract comparison engine, has expended its offering to further help consumers save on their monthly bills. According to Lance Krom, founder and managing director at Phonefinder, the company’s established and successful business model, which leverages its systems that enable consumers to compare cellular contract options, and its integrated online sales […]
Continue readingMore TagCRITICAL FOR ADVERTISING AGENCIES TO CONTROL THE CONTROLLABLES IN THE FACE OF shrinking profits
Marketing and advertising agencies continued to experience depressed profit margins in 2016, despite many reporting improved growth in fee income. According to the latest Kingston Smith survey, which analyses the annual performance of over 250 marketing service companies globally, five out of the eight sectors surveyed saw operating profit margins fall, despite all sectors managing […]
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