Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to […]
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SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have […]
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Ads24 Sunday Sundaes: A winning campaign
Ads24 is pleased to announce Merissa Himraj as the winner of its “What Type of Sunday Sundae Are You?” competition. Himraj won a break for two people to the Wilderness in the Western Cape. To win Himraj simply took part in Ads24’s Sunday Sundaes quiz which ran as part of a fun, interactive campaign to […]
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SPARK Media partners with Private Property
SPARK Media is delighted to announce its digital advertising sales partnership with Private Property, one of South Africa’s largest online property portals. With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, advertisers can access audiences that are primed to engage with products and services that […]
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Caxton and SPARK Media ready for the festive season!
This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the […]
Continue readingMore TagAll the goodness of Sunday with a cherry, chocolate sprinkles, jellytots (and more) on top
The Sunday paper has a longstanding tradition of being an important part of a complete weekend the tradition continues as new generations inherit the habit from their elders, but with the choice of being able to digest their particular news flavour in print or on digital platforms. A lazy Sunday affords a leisurely dollop of […]
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Newsprint has to adapt to the ever changing world
Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has. Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re […]
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There’s nothing vanilla about Sundays with Ads24
Whether your tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24’s series of Sunday Sundae’s activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there’s nothing vanilla about Sundays. With 4.1-million readers (that’s 54% of Sunday readers) across its […]
Continue readingMore TagThere’s nothing vanilla about Sundays with Ads24
Whether you tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24’s series of Sunday Sundae’s activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there’s nothing vanilla about Sundays. With 4.1-million readers (that’s 54% of Sunday readers) across its […]
Continue readingMore TagReading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]
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