Kaya FM Managing Director, Greg Maloka was honoured last night at the prestigious 10th MOST Awards that took place at the Wanderers Club in Illovo. The annual awards aim to recognise and celebrate top performing service providers of the media industry that strive for industry excellence. Maloka was recognised by his peers as this year’s […]
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Are You Telling Me, Or Are You Selling Me?
Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social […]
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Celebrating our sponsors for 10 years of MOST
With preparations now well under way for the 10th celebration of the MOST Awards, the event’s organisers are delighted to announce the addition of more sponsorships for the annual event, which takes place on 13 September 2018 at the Wanderers Club in Illovo, Johannesburg. KayaFM plays a pivotal role as a key sponsor of the […]
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Are you ready to reach your future customer?
Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how best to future-proof a brand’s message to a post 2020 customer base. In the current […]
Continue readingMore TagVega hosts Open day
Vega, a brand of The Independent Institute of Education (The IIE), will host its next open day on Saturday, 4 August 2018. Vega invites learners, parents and working professionals to attend its next open day for the year, taking place at Vega campuses nationwide on Saturday, 4 August 2018. The open day will give prospective […]
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Popular FCB ad campaign wins again
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version […]
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When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing […]
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British Airways converses with Consumers via Airport Ads’ Visionet
British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
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Andre de Jager: Young creative on the move
André de Jager, a semi-finalist in this year’s Adobe Design Achievement Awards, is one half of the creative team behind SMILE, a campaign aimed at driving social change among South Africa’s youth. As a former student of Vega (a brand of The Independent Institute of Education – The IIE), de Jager took part in the […]
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The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
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