Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. After its experience with its first graphic design intern Pola Maneli in 2012, Boomtown has assisted 22 – or 2 or […]
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2021 agency interns: Put yourself out there!
“Be confident. Be aggressive. Be your authentic self.” That’s the advice from Boomtown’s Human Resources rock star, Sinethemba Mashibini, to the interns working job experience at South Africa’s agencies in 2021. Growing up in Queenstown, a small town in the Eastern Cape, Mashibini never thought he’d work in the industry, let alone at an agency […]
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Boomtown hits the ground running in 2021
Boomtown has hit the ground running in 2021 with a new client – already! – to add to the half a dozen it signed up during the Covid-19 months. The newcomer to the Boomtown stable – SANSA, the South African National Space Association, has tasked Boomtown with a brand revamp and joins Stellenbosch University, Tarsus […]
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Grief, resilience and brands
by Boomtown’s Digital Strategist, Lara-Anne Derbyshire Successful, resilient brands have a strong brand personality, human attributes that make them relatable and encompass the essence of what they stand for. They convey an emotion or perception. And, just as humans question our identity and our purpose through trying times, confusion often prevails and we may feel […]
Continue readingMore TagBoomtown acknowledged with 4 accolades at 2020 Assegai Awards
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It received a Bronze Assegai in the Art Direction category for ‘The Silent Killer – Hypertension Awareness’, created for client […]
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by Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world’s first music video broadcasting channel. By late 2019, we […]
Continue readingMore TagBoomtown seeks graduates for 2021 internship intake
Boomtown, the full-service agency headquartered Port Elizabeth and with offices in Johannesburg, is seeking university or college graduates from the marketing and advertising disciplines to join its 2021 internship programme. The programme, called ‘Bayeza’ which means ‘they are coming’ in isiXhosa, seeks to empower the new generation of creatives and marketers by giving them an […]
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Sovereign’s quirky ‘Be a worry boob’ campaign raises funds for PinkDrive
With COVID-19 taking centre stage this year, Boomtown had to think of a truly engaging breast cancer awareness campaign for South African poultry producer, Sovereign, that would successfully remind women that checking their breasts is a top priority The annual Sovereign breast cancer awareness campaign not only raises general awareness but also funds for the […]
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Boomtown enhances its digital service offering
Following the promotion of Cayleigh Zambonini to Digital Integration Manager, Lisa Snyman to Digital Project Manager and Liesl Silverman to Digital Copywriter, as well as the appointment of Brenda Ulay as Community Manager & Content Creator, Boomtown has enhanced its digital service offering to ensure a ‘digital first’ mindset across the business and for its […]
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What exactly is SEO and why do you need it?
Bill Gates famously said, “Content is King”, and in no situation is this more relevant than when it comes to SEO. Truth be, if you are working in any sort of online industry, whether it be content development or advertising you will most likely have come across the cryptic and rather enigmatic term ‘SEO’. I […]
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