Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last […]
Nelson Mandela Bay creative agency, Boomtown, has assisted National Glass in launching a corporate social initiative specifically targeting the youth in Gqeberha’s Northern Areas. The safety of communities in the Northern Areas is threatened daily by violent behaviour driven by socio-economic factors, including a high unemployment rate. As the first step in its CSI commitment, […]
Stellenbosch University (SU) and Nelson Mandela Bay advertising and marketing communications agency, Boomtown, have reached a significant milestone in the institution’s brand identity renewal journey with the unveiling of a new visual identity. Striking a fine balance between an institution with heritage and the need to progress into the future, the new ‘S’-stream logo replaces […]
South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is a pioneer of South Africa’s safety footwear industry. In 1991, it used its first direct injection moulding machine to create […]
Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. After its experience with its first graphic design intern Pola Maneli in 2012, Boomtown has assisted 22 – or 2 or […]
“Be confident. Be aggressive. Be your authentic self.” That’s the advice from Boomtown’s Human Resources rock star, Sinethemba Mashibini, to the interns working job experience at South Africa’s agencies in 2021. Growing up in Queenstown, a small town in the Eastern Cape, Mashibini never thought he’d work in the industry, let alone at an agency […]
Boomtown has hit the ground running in 2021 with a new client – already! – to add to the half a dozen it signed up during the Covid-19 months. The newcomer to the Boomtown stable – SANSA, the South African National Space Association, has tasked Boomtown with a brand revamp and joins Stellenbosch University, Tarsus […]
by Boomtown’s Digital Strategist, Lara-Anne Derbyshire Successful, resilient brands have a strong brand personality, human attributes that make them relatable and encompass the essence of what they stand for. They convey an emotion or perception. And, just as humans question our identity and our purpose through trying times, confusion often prevails and we may feel […]
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It received a Bronze Assegai in the Art Direction category for ‘The Silent Killer – Hypertension Awareness’, created for client […]
