EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years. […]
Boomtown
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Boomtown has been awarded the Ocean Basket account and tasked with assisting rebirth the brand locally and abroad. The decision to partner with the agency was made by Ocean Basket CEO Grace Harding and her team after a pitch requiring both strategic and creative presentations. Founded by Fats and George Lazarides (they opened their first […]
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Independent strategic brand agency, Boomtown, has reached a significant milestone for its BAYEZA Graduate Internship Programme by marking its ten-year anniversary since the inception of the career-changing programme. Striving for the fine balance between empowering the youth and producing quality advertising creative to progress into the future, the graduate programme, ‘BAYEZA’ – meaning “they are […]
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An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala […]
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South African advertising and marketing communication group, Boomtown, has tapped into the current NFT1 ‘feeding frenzy’ to raise awareness about modern-day slavery and funds for A21, a global organisation working towards the end of human trafficking and slavery. Under the guidance of the agency’s Creative Head Meagan Viljoen, a team comprising Jamie Moss, Mike Coetzer, […]
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A fresh approach to the big idea from Boomtown contributed to First Choice Custard comprehensively beating its 2021 summer campaign targets. According to the agency’s Business Group Head, Mark Momberg, a key contributor to smashing the sales target was the fact that the agency’s big idea was conceived after its strategists had immersed themselves in […]
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Boomtown Creative Director, Thule Ngcese, was ranked as the Number 1 Art Director on the 2021 Loeries Official Rankings lists, released late last month. We spoke to him about what this achievement means, and his creative plans for the future. What does your 2021 Loeries achievement mean to you? I have never been one to […]
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The ability to understand people and situations by extracting relevant consumer insights can give brands the critical edge when it comes to crafting their communication and deciding how to deliver this to their target audiences. For companies performing at the top of the industry, the use of marketing insights are not token efforts, they’re embedded into […]
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Boomtown’s design interns for 2021 – members of its highly-successful BAYEZA Graduate Programme – have designed the new corporate identity for the Ubomi Foundation, an Eastern Cape NGO. Explaining the new design, the agency’s design group head, Jesse Sharkie, who worked alongside interns Afra Chinamasa, Tameron Karelse and Temba Mkosi, said that the fact that […]