Eastern Cape citrus producer and exporter, Endulini Fruit, has appointed Boomtown as its retained PR agency. Pietie Ferreira, Endulini Fruit CEO commented, “We were looking for an agency that combined an in-depth FMCG knowledge and understanding of the Eastern Cape economy, but also had an international footprint, with a proven ability to raise profiles rapidly […]
Continue readingMore TagTag: Boomtown
Boomtown rolls out the Bronx Woman SS18/19 campaign
Shifting the campaign for Bronx Woman up a gear, and building on its messaging of “It’s so me!”, Boomtown has rolled out the spring/summer 2018 campaign by asking the question “Why be ordinary?” Working with Bronx Woman for the past two years, Boomtown kept the essence of self-expression and encouraged ladies to express their true […]
Continue readingMore Tag
Boomtown rolls out the Seven Wonders Summer Bucket List for Sarah Baartman District Municipality
Building on the Seven Wonders campaign for Sarah Baartman area of the Eastern Cape, Boomtown has rolled out the Seven Wonders Bucket List. The campaign for summer 2018/19. Designed to inspire people to make memories and explore the Sarah Baartman District, the Seven Wonders Bucket List is a list of must-dos within the region. “Every […]
Continue readingMore TagBayeza: breaking boundaries
The Boomtown Bayeza internship programme achieved a 100% employment rate for its 2018 graduates, and it’s looking to recruit talent for 2019. In its seventh year, Boomtown is looking to take on five graduates to expose them to the magic of the ad world, and mould them into outstanding, employable advertising professionals who can break […]
Continue readingMore Tag
Boomtown looks to the future as it celebrates 25 years
February 1st marks 25 years since Neil Hart founded one of South Africa’s leading independent agencies, but Boomtown is celebrating by looking to the future. While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and photos from the archives, the majority of the agency’s 25th anniversary […]
Continue readingMore TagWoodlands Dairy encourages people to “clean up your hood for good”
Woodlands Dairy and its First Choice brand are brands with purpose, and as part of the brand’s “the good movement”, it is using it’s approach to do encourage people to “clean up your hood for good”. An initative concepted by Boomtown for Woodlands Dairy and First Choice, it will initally roll out a ‘clean up […]
Continue readingMore Tag
Lafarge cements its brand in South Africa with Boomtown
Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director, […]
Continue readingMore Tag
Boomtown gets Milki to #idairyu consumers
‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media […]
Continue readingMore Tag
First Choice winter custard campaign launches
Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside […]
Continue readingMore TagLemaitre launches new brand positioning
Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard work is universal’. From this one key insight, Boomtown centered […]
Continue readingMore Tag