Ailsa Wingfield

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    Mind over money when it comes to consumer prosperity

      Nielsen has launched its 2019 Changing Consumer Prosperity Report which highlights how global consumers think and feel about their financial situation and reveals that when it comes to feeling prosperous, mindset matters more than income. Executive Director, Thought Leadership Nielsen Global Markets Ailsa Wingfield comments; “What we found is that financial factors like income […]

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    South Africans display an insatiable appetite for convenience

      South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers This stems from the latest report from global measurement company Nielsen, which focuses on the […]

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