Boomtown

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    First Choice winter custard campaign launches

    Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside […]

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    Lemaitre launches new brand positioning

    Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard work is universal’. From this one key insight, Boomtown centered […]

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    Sovereign Foods partners with Boomtown

    Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. Cater Chicken, Chef’s Choice and Chicken ‘Tizers fall under the Sovereign Foods Food Services division and a brand awareness […]

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    Living creatively

    By Unathi, illustrator and graphic designer at Boomtown Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature and humanity and brought it to be. Christianity, […]

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    What’s seen and what’s said

    The relationship between good design and effective copy. By Nick de Beer, a creative group head at Boomtown Within the complex world of advertising, what’s really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece of design and campaign. […]

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    Boomtown bolsters strategic department

    Strategically-led creative for Boomtown’s recent campaign for Ricoffy, saw the brand achieve tremendous growth 2017. And it was through culturally led insights from the Boomtown strategy team’s research that creative effectiveness was realised. It is due to this continued success, that Boomtown has further bolstered its team of strategists for an industry-leading strategic offering. Helna […]

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