Boomtown

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    Lafarge cements its brand in South Africa with Boomtown

    Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director, […]

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    First Choice winter custard campaign launches

    Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside […]

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    Lemaitre launches new brand positioning

    Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard work is universal’. From this one key insight, Boomtown centered […]

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    Sovereign Foods partners with Boomtown

    Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. Cater Chicken, Chef’s Choice and Chicken ‘Tizers fall under the Sovereign Foods Food Services division and a brand awareness […]

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    Living creatively

    By Unathi, illustrator and graphic designer at Boomtown Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature and humanity and brought it to be. Christianity, […]

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    What’s seen and what’s said

    The relationship between good design and effective copy. By Nick de Beer, a creative group head at Boomtown Within the complex world of advertising, what’s really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece of design and campaign. […]

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