Glen Meier

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    Boomtown wins Lafarge Zambia account

    Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage. Starting with a referral and requests for credentials from the Lafarge South Africa team, Lafarge Zambia was impressed by the work Boomtown had produced for […]

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    Boomtown helps Hogan Lovells’ Africa Forum to Make an Impact

    Governments around the globe are rallying behind the message that the African continent is open for business as an ideal investment opportunity. It is with this message in mind that Boomtown developed the 2019 event concept for the sixth annual Hogan Lovells’ Africa Forum event, themed ‘Making an Impact’. Making an Impact supports the principle […]

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    Boomtown launches the Maluti Mountain Cement brand in Lesotho

    Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded Lephema family from Lesotho partnered with international cement company and Boomtown client, Lafarge, to launch Maluti Mountain Cement.  A product that carries the Lephema name with pride, the inception of […]

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    Lafarge cements its brand in South Africa with Boomtown

    Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director, […]

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    Simplicity to the power of three

    By Glen Meier,  Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate […]

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