First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote […]
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Boomtown’s latest creative winter custard campaign for First Choice
Launching on June 5th, the First Choice winter custard campaign created by Boomtown, is set to hit selected stores nationwide. Everything in life is better when you have someone else by your side, and the campaign uses lyrics from famous songs plays on this, and highlights how First Choice’s rich, creamy custard makes desserts taste […]
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