As a brand that believes in, and nurtures community and relationships, it’s increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly. Everyone is looking for a helping hand in some way or another, but not everyone understands the resource impact on […]
Magnetic Storm
-
-
by Journo 0 Comments
By: David Limbert, Creative Services Head at Magnetic Storm The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly, […]
-
by Journo 0 Comments
By: Jane Stevenson,Director of Magnetic Storm and MD of Magnetic Minds Think you’re good at multi-tasking? Feeling energised that you can attend to your emails while listening and contributing to a conference call? You’re wrong. I recall in years gone by how I used to be so proud of the fact that women, in particular, […]
-
by Journo 0 Comments
This weekend Magnetic Storm brought the second People’s Port Festival to life for Transnet National Ports Authority (TNPA). The purpose of the People’s Port Festival is to increase community accessibility to the port and demonstrate that it’s an area ‘for the people’. So, in addition to creating a vibrant, welcoming environment, building on the 2017 […]
-
by Journo 0 Comments
Following a formal tender process, for the second consecutive year, Magnetic Storm has been appointed to bring the People’s Port Festival to life for Transnet National Ports Authority (TNPA). Managing the event from conceptualisation through to clean-up, Magnetic Storm is overseeing the logistics of the event being held on December 1st and 2nd, in partnership […]
-
by Journo 0 Comments
As a silver sponsor of the Exporter of the Year, 2018 Awards, Magnetic Storm collaborated with Exporters Eastern Cape to make it an evening to remember. Providing the technical solution for the awards night, Magnetic Storm ensured everyone in attendance was able to share the moment winners were announced, to experience their stories and celebrate […]
-
by Journo 0 Comments
Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands. What does the word festival mean to you? And if you ask the person next to you it will mean something different. The Oxford English dictionary defines festival as: a day or period of celebration, typically […]
-
by Journo 0 Comments
Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions. Andreas Furtner who is the sound guru at Magnetic Storm uncovers the power of sound. The human brain only needs 146msecs to react to […]
-
by Journo 0 Comments
In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created. The brain child of the Southern African Association for the Conference Industry (SAACI), the International Festivals and Events Association (IFEA) Africa, and the Exhibition and Event Association of Southern Africa, CEPA […]