Magnetic Storm

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    The Council of Event Professionals Africa launches

    In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created. The brain child of the Southern African Association for the Conference Industry (SAACI), the International Festivals and Events Association (IFEA) Africa, and the Exhibition and Event Association of Southern Africa, CEPA […]

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    Magnetic Storm makes senior appointment

    Magnetic Storm has appointed Lourens Venter as General Manager; a strategic position which will drive growth, performance and innovation across all parts of the business.     A specialist in strategic operations with an analytical approach to leadership, Lourens joins Magnetic Storm with over 13 years’ experience working across operations management, client service and finance. He joins Magnetic […]

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    Crossing borders with events

    Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings  Crossing borders Make friends on all sides. The […]

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    Crazy Q1 for Magnetic Storm

    In the space of three months, the Port Elizabeth and Cape Town Magnetic Storm crew have been involved in a myriad of projects which have been months in the making. Bringing to life 13 high-profile events, including: the Coca Cola Annual General Managers Meeting in Mozambique, the DSRAC National Boxing Awards, the Egypt Cycle meeting […]

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    Are we using VR for VR’s sake?

    David Limbert, Head of Creative Services at Magnetic Storm asks: “As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR’s sake?” VR is increasingly becoming a part of the experiential marketing landscape as brands become more confident in embracing the tech. Yet is it always appropriate? Who remembers the […]

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