Mall Ads

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    East Point woos shoppers with Katy Perry campaign

    In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media.  Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With […]

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    BiBi Rouge pops up shop with Mall Ads™

    Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores.  Mall Ads™ was selected by the SA Corporate Real Estate Fund to […]

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    Mall Ads™ pioneers new solutions in Mall alternative income

    Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]

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    Trudi Lovegrove joins Mall Ads as Agency Accounts Manager

    Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months. Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. […]

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    Bonga Sibisi appointed Broll Account Manager for Mall Ads

    Bonga Sibisi has been appointed Mall Ads™ Account Manager for the Broll portfolio, managing the NON-GLA Broll team across the country. Sibisi comes with a strong agency background, having cut his teeth in brand consulting, corporate communications and entrepreneurial ventures. These skills were honed during his time at Intergroup Brand Consulting, PR Worx and Blue […]

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    Marketing in a Technical Recession

      By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, […]

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    Mall Ads™ implements campaign for Kids Boutique

    A bespoke children’s clothing shop, Kids Boutique, engaged Mall Ads™ with the aim of creating brand awareness amongst the shoppers at Mall @ Reds. Kids Boutique is a local business within the vicinity of Mall @ Reds and with no conflict of interest with the mall’s tenants, it embarked on a mall advertising campaign in […]

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    Mall AdsT launches Mall Talkers

    Mall Ads™, a company of Provantage Media Group, has launched a brand new media product into the mall environment. With a long history in the mall space,the team at Mall Ads™ has created a solution for brands that is cost-effective and delivers on reach, frequency and impact – Mall Talkers.  Mall Talkers are offered across […]

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