In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, except the finance and eRetail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, Managing Director of Reprise Digital, […]
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eSports Marketing is massive in SA but where are the advertisers?
Globally, the video gaming industry is seven times the size of the music business and three times the size of Hollywood. In South Africa, the gaming industry is expected to bring in revenue to the tune of R3.6 billion by the end of 2019. So why are brands not taking advantage? Michael King, Head of […]
Continue readingMore TagAmazon beats Google in the eRetail search
by Michael King: Head of Reprise Digital South Africa, an IPG Mediabrands company When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). That may seem surprising considering that Google has […]
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A digital first approach transforms business results
Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details. […]
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