Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to […]
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Outdoor Network’s high-definition (HD) rotating digital site a first in Cape Town
Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location. According to Outdoor Network’s General Manager Thulani […]
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AVBOB Campaign Optimises National Reach with Outdoor Network
Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments. […]
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Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities […]
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First Hybrid Billboard in SA
Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues to set the standard […]
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Outdoor Network Building Growing National Large Format Digital Presence
With digital at the heart of its development strategy, Outdoor Network has grown its digital national large format network to five highway sites, offering increased value to advertisers and an expanding national footprint, with a focus on key high impact metropolitan highway sites. The 4.5m x 18m large format digital billboards are situated in Gauteng […]
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Outdoor Network adds two new rotating digital sites in KZN to grow footprint
Outdoor Network has broadened the scale and reach of its national digital network with the addition of two new rotating digital LED billboard sites in the prestigious town of Ballito on the KwaZulu-Natal north coast. The two 3m x 6m prestigious digital billboards are located 500 metres apart, with one on the R627 alongside the […]
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Fourways Mall Invites Shoppers To Play@4wm With Bus Shelter Campaign
Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign on bus shelters and taxi ranks in the surrounding area to grab the attention of commuters in the general Fourways area. These locations are key, as their proximity to the Mall […]
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Outdoor Network Unveils SA’s Largest Digital Billboard In KZN
Outdoor Network has taken the latest step in growing its already-sizeable network, by unveiling a large format double-sided digital billboard site on the M3 highway in close proximity to the Durban CBD. The site is significant in size and commands an imposing presence, measuring 4.5m x 18m (81m2 on each side), and is located adjacent […]
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Heineken Invites football fans to share the drama in a South African Out-of-Home first
What do you do when one of the world’s biggest beers and one of the largest sports events on the planet ask you to ‘share the drama’? You engage…particularly when they’ve used cutting-edge billboard technology and a visually-captivating creative execution to grab your attention. That was the case when UEFA Champions League sponsor Heineken collaborated […]
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