Smart Media

Random entry RSS

  • Posted in:

    The opportunity for retail-as-a-service

    In-store advertising innovators Smart Media In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to […]

    Read more

  • Posted in:

    In-store must embrace digital disruption

    By Gareth Smith, Digital Insights Partner of in-store advertising innovators Smart Media Digital transformation (or as many see it – disruption) has been a hot button topic across industry sectors in recent times. With almost 65% of surveyed global businesses stating they are positive about their ability to adapt to technological disruption in the next […]

    Read more

  • Posted in:

    A changing African consumer branding environment

    In-store advertising innovators Smart Media In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market? Adding impetus […]

    Read more

  • Posted in:

    Smart Media expands sales opportunities for brands

    In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers. “As in-store advertising innovators, we want to inspire confidence […]

    Read more

  • Posted in:

    In-store digital experience to change local retail

    In-store advertising innovators Smart Media With the South African e-commerce market expected to top $4.7 billion by 2023 (up from $2.5 billion in 2017), many would be forgiven to think that traditional retail is dwindling. However, there remains significant opportunities for merchants to drive in-store shopping for a more integrated consumer experience.Many retailers make the […]

    Read more

  • Posted in:

    Establishing a platform for in-store digital growth

    By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and […]

    Read more

  • Posted in:

    Transforming difficult health conversations into campaign wins with Smart Media

    In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail outlets through an innovative product campaign. “Even though Kolorex is an effective product, we needed to get more consumer interaction with the brand. Fungal infections are a […]

    Read more

  • Posted in:

    The changing face of retail

      Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report here. Even though this is in line with expectations, it is still a positive sign that consumers have been […]

    Read more

  • Posted in:

    Driving the in-store brand experience

    By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a […]

    Read more