IAS Marketers masterclass – Building Marketing Capability – with Nicola Kleyn

With less than three weeks to go before the above class takes place, the Independent Agency Search and Selection Company (IAS) urges marketers to book their place at their Building Marketing Capability class.

IAS is hosting this Masterclass for Marketers titled “Building Marketing Capability” which will be an interactive session to explore the concept of marketing capabilities and how best to build them in your organization.

Leading the discussion will be Nicola Kleyn, Dean at the Gordon Institute of Business Science (GIBS), and she will cover the following:




The importance of capability building

  • What do organisations have when they claim to have a capability?

Mapping marketing capabilities

  • What are different ways of framing marketing capabilities?
  • Do these frames vary from organization to organization?

Building the capabilities your organization needs

  • How individuals acquire marketing capabilities?
  • How are they transferred from individuals to organisations?

Details of the masterclass are listed below:

  • Date – Monday 05 June 2016
  • Time – 13h00 – 17h00
  • Venue – IoD – Institute of Directors, Graystonridge Office Park, 144 Katherine Street, Sandton
  • Cost is R 3 300 ex VAT per delegate.

Comments Johanna McDowell, CEO and Founder of the IAS, “ As marketing departments are shrinking in numbers, the need to build capability that will focus on solid business results for companies becomes ever more critical.  Nicola’s  knowledge and insights in this area are unmatched in our market and we believe that this session will be extremely useful to our marketing colleagues.”

About 10 places are left on the programme so marketers are requested to book urgently.

Potential delegates are invited to contact the IAS to find out more about the master class on 010 594 0281 or on email to Lungelo Zwane on lungelo@agencyselection.co.za or Nikki Munsie on nikki@agencyselection.co.za.

About Nicola Kleyn

 Nicola is an Associate Professor and the Dean at the University of Pretoria’s Gordon Institute of Business Science (GIBS). Nicola is passionate about working with organisations to build strong brands and reputations by communicating and delivering value across stakeholder groups. In addition to her executive management responsibilities at GIBS, Nicola is an active researcher and teacher at GIBS. Where her area of focus is on the topics of corporate marketing, brand and reputation management, and customer-centricity.

Nicola has published on the topics of business ethics, banding and reputation management in a number of local and international academic journals including the California Management Review and the European Journal of Marketing. She is a member of the Marketing Association (South Africa) and the Senate of the University of Pretoria, a director of GIBS as well as the Brand Council of South Africa, and a council member of St Peter’s Prep School.

About IAS

 The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006. IAS specializes in client/agency relationship management and helping clients find agencies.

International associate company AAR Group, was founded more than 35 years ago in the UK and has associates and branches throughout the world.

The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).   Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell.  Mazole focuses on building businesses in the marketing and communications space.

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