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Adspend – December 2021

The Top 10 South African December 2021 advertisers Advertiser Dec-19 Advertiser Dec-20 Advertiser Dec-21 1 SHOPRITE HOLDINGS LTD  R         163 924 909 SHOPRITE HOLDINGS LTD  R         150 218 374 SHOPRITE HOLDINGS LTD  R            178 049 539 2 COCA COLA SOUTH AFRICA  R         141 198 055 UNILEVER SA  R         126 582 386 UNILEVER SA  R            157... Continue reading

The Infinite Dial® 2022 South Africa Shows Dramatic Growth in Online Audio and Podcast Listening

61% of the South African Major Metro population age 15 and older have listened to online audio in the last month, and 26% have listened to a podcast in the last month, according to The Infinite Dial 2022 South Africa, which shows dramatic increases from the prior survey in 2019. The Infinite Dial 2022 South... Continue reading

2022’s biggest challenge – turning knowledge into insights

The ability to understand people and situations by extracting relevant consumer insights can give brands the critical edge when it comes to crafting their communication and deciding how to deliver this to their target audiences. For companies performing at the top of the industry, the use of marketing insights are not token efforts, they’re embedded into... Continue reading

Meta partners with GoodThingsGuy as part of the inspiring #KindActsBigImpact campaign

In celebration of Random Acts of Kindness Day (RAK Day) on 17 February, Meta (formerly Facebook) has launched an inspiring campaign called #KindActsBigImpact in partnership with media publication GoodThingsGuy. The campaign aims to shine a spotlight on the power of kindness and how small acts of compassion can change people’s lives for the better. Started... Continue reading

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