Latest Industry News
Jury for the 2017 APEX awards announced
For over two decades, the APEX awards have honoured highly effective communications campaigns in South Africa. As with previous years, the 2017 edition of the awards sees a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads judge the... Continue reading→
Condriac Digital Communications does it by the numbers
Keshia Patchiappen, newly appointed Director and partner at Condriac Digital Communications agency explains that it was the processes and attention to detail that attracted her to the opportunity. “Agencies often try and fit a square shape into a round hole; but at Condriac we’re different – we’re looking at individuals who don’t have specific qualifications... Continue reading→
Toyota Hilux Parks Itself In The Premium Space With Kipling-Inspired Commercial
Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle with a new commercial that celebrates its more aspirational qualities, while holding on to the marque’s authentic, South African charm. The ad introduces Toyota fans to Hilux’s new tone of voice and sets it up as the vehicle for those who... Continue reading→
Award-Winning ‘Boys’ Are Back In A New Campaign For CANSA
The award-winning ‘boys’ – two of the two of the hairiest, wrinkliest and most frank-speaking brand ambassadors around – are back in a new campaign for the Cancer Association of South Africa (CANSA). Currently airing in South Africa, “Back to Normal” features Jabu’s left testicle and Darryl’s right testicle. This pair achieved great acclaim worldwide... Continue reading→
Greg Bruwer appointed sole Managing Director at TLC
Greg Bruwer, previously Joint Managing Director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD. “After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Greg. “We thank him whole heartedly... Continue reading→
Mark1 launches new website
Mark1 is proud to launch their new and improved website today! www.mark1.co.za was designed by Mark1 Labs in collaboration with the Cape Town based RESPONSIVE team. “We’ve known the guys from Mark1 for a while now, so when they approached us to build and create their new website, we knew we had to pull out... Continue reading→
Fist Pump! Engen holds onto GenNext title
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the eighth consecutive year that the country’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in the company’s social investment, and sponsorship initiatives, Engen is... Continue reading→
Dot Network: SA’s most extensive data activation platform
Amorphous Stride has forged a new path for companies that want to retain their current customers and win over new ones without relying on boring marketing phrases like “being relevant”, “staying ahead of competitors”, “knowing your customer” and “having a digital strategy”. Amorphous Stride’s Dot Network helps marketers understand the unique behaviour and needs of... Continue reading→
New Account Gain for iKineo
CHEMISTRY BROUGHT IKINEO AND KIFARU TOGETHER Kifaru Logistics, a project management, logistics and procurement company operating in Sub Saharan Africa, has partnered with iKineo. The agency competed against five other agencies to pitch for the account, and was awarded the business based on a chemistry fit. Furthermore, iKineo’s recently launched ‘Fast Track’ business unit, which offers clients a... Continue reading→
Brands need to catch up with their influencers
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone... Continue reading→