Latest Industry News
Nielsen’s Ad Intel Digital launches in South Africa
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad... Continue reading→
Jacquel Culture House, Hunter’s partnership hits the high notes
Hunter’s x Jacquel Culture House, the collaboration between the iconic cider brand and Tresor Riziki’s legacy empowerment partnership with in_Broadcasting, is hitting the high notes. The multi-award-winning African pop maverick, known simply as TRESOR, partnered with in_Broadcasting less than a year ago to form Jacquel Culture House, and moved quickly to find a like-minded collaborator... Continue reading→
Does odour affect our work performance?
In a survey commissioned by Initial, it was confirmed that after general cleanliness, smell was the biggest factor that people noticed after entering a public toilet, and of these over 90% have encountered unpleasant odours. These bad smells create strong impressions of businesses as odours affect people’s mood, work performance and behaviour in a variety... Continue reading→
A rapidly changing landscape
By Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has evolved. We explore a multitude of topics to understand the changes and the impact... Continue reading→
Your favourite TCL products are now available at Matrix Warehouse
TCL South Africa’s rapidly expanding retail footprint has just added another retailer to its mix in the form of Matrix Warehouse which will be housing the latest TCL Google enabled TV products for ease of purchase. As a fiercely competitive retailer in the tech space, Matrix Warehouse is one of South Africa’s largest independent computer... Continue reading→
Top 50 DSTV programmes – June 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8351 Digital DSTV U:23690 S:6766 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Fri 03/06/2022 1932 2000 MZAN Gomora Dram 3.07 1 189 324 10.8 6.28... Continue reading→
Top 50 FTA programmes – June 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station Programme Title Genre AR Viewers Share Mon 06/06/2022 2033 2102 S1 Uzalo Dram 15.78 6 103 846 55.5 Tue 14/06/2022 1930 1958 ETV... Continue reading→
Streaming appetite increasing
Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us now have a streaming device. Streaming is defined as a method of viewing video or... Continue reading→
HaveYouHeard Group launches pioneering design studio with international ambition
HaveYouHeard has added in_trepid to its stable of innovative and specialist creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions, seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally.... Continue reading→
RAPT Creative re-imagines Beefeater’s global ‘The Spirit of London’ for South African audience
On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater’s global ‘The Spirit of London’ campaign for the South African market. The world’s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand... Continue reading→