Latest Industry News
Effie South Africa and Ipsos Partner to Present 2023 Effie Trends Report
Effie Awards South Africa proudly announces its partnership with Ipsos, a global leader in research and creative effectiveness, to launch the inaugural Effie South Africa Trends Research Report. This collaboration represents a significant milestone in the South African marketing and advertising sector, providing invaluable insights for entrants, marketers, and advertising agencies. The Effie South Africa... Continue reading→
House of Brave Announces Strategic Rebranding
The House of Brave, part of the Brave Group, today announced a major rebranding emphasising its independent status as majority Black-owned South African marketing and brand communication agency. This transformation showcases the agency’s commitment to understanding the evolving South African consumer and setting the course for the future. A key highlight of this journey is... Continue reading→
Boomtown Johannesburg wins first Gold Loerie
The momentum of business wins and growth keeps building with Boomtown Johannesburg winning its first Gold Loerie – a Campaign Craft Gold for South African Non-English Writing for ‘Tiny Truths’, radio work for A Million Girls Foundation. The campaign was conceptualised and written by Creative Director Thule Ngcese and crafted by himself and creative team... Continue reading→
AI app scoops four New Generation Awards
“It is a real thrill to have won four New Generation Social & Digital Media Awards for developing an application (app) that uses artificial intelligence (AI),” says Flow Communications chief technology officer Richard Frank. The four awards won in recognition of the app are part of a set of 11 New Generation Social & Digital... Continue reading→
RAPT Creative: Adland newcomer proves its mettle, again
RAPT Creative, the agency that opened its doors with three employees just months before the global Covid-19 lockdowns yet emerged from the pandemic years having added international brands like Sol, Miller, Fox, Strongbow, Ballentine’s and Windhoek to its stable and over 100 people to its staff complement, has proven its mettle – again. This achievement,... Continue reading→
Tune in to the Official Loeries Podcast with VMLY&R and Bizcommunity
The who’s who of advertising will be flocking to Cape Town next week as the 45th Loeries Creative Week rolls into town. An annual highlight on the industry calendar, the Loeries celebrate the best of the industry during a week packed with inspiration and culminating in the glitzy annual awards. Bird Watching at the Loeries... Continue reading→
VMLY&R South Africa Wins Big at New Gen Award with Optimistic Work
It was a good night for VMLY&R South Africa at the New Generation Social & Digital Media Awards. The agency brought home 15 awards, including Agency of the Year (med-large), and Overall Social & Digital Corporate of the Year for Nando’s, which also scooped Digital Brand of the Year. “I’m enormously proud of our teams... Continue reading→
Next iteration of MAPS media, brand and consumer data to be released
The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023. The MRF’s CEO, Johann Koster says, “The upcoming data release will provide insights into consumer behaviour and spending patterns from the first... Continue reading→
Exploring the Intersection of Technology and Marketing Effectiveness at Upcoming Effie SA Dialogue The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding on this vital theme, the dialogue will... Continue reading→
With over 300,000 Saffas (South Africans) proudly calling the United Kingdom home, it’s no secret that living abroad comes with its share of longing for the taste of home. Whether it’s the braais, the warm sun or even iconic South African brands, we know you miss it all. That’s why Bokomo is here to bring... Continue reading→