Latest Industry News
A day in the life of the distracted driver
By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of... Continue reading→
Nielsen rolls out Identity System for Digital Ad Ratings
Nielsen advances and brings scale for the digital measurement of the open web in South Africa Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues... Continue reading→
Adspend – May 2022
The Top 10 South African May 2022 advertisers Advertiser May-20 Advertiser May-21 Advertiser May-22 1 GOVERNMENT NATIONAL R 85 783 692 UNILEVER SA R 165 097 171 CLIENTELE LIMITED R 133 828 880 2 OUTSURANCE INSURANCE R 82 326 477 GLAXOSMITHKLINE R 144 481 074 SHOPRITE HOLDINGS LTD R 109 824 827 3 GLAXOSMITHKLINE R ... Continue reading→
Industry Awards – a necessary evil?
By Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the Marketing Achievement Awards for our amazing client Debonairs Pizza, so well done to the... Continue reading→
BRC RAMS Amplify Industry Update
The Broadcast Research Council of South Africa (BRC) and Ipsos South Africa achieved a full 12-month dataset for RAMS Amplify™ at the end of Q1 2022. The most recent data release, which includes radio currency data for the period June 2021 to May 2022, has reached a total sample size of 37 147 respondents. “Now... Continue reading→
ACA invites black women to sign up for the Second Co-Hort to the Leading Women Creating Change in the New World Order programme
The Association for Communication and Advertising (ACA) and the Media Development & Diversity Agency (MDDA) are championing transformation in the industry, specifically the gender agenda, with a programme that will move ambitious bright young black talent from discourse to action and celebrate the industry champions who are moving from good intentions to action. The Leading... Continue reading→
Nielsen’s Ad Intel Digital launches in South Africa
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad... Continue reading→
Jacquel Culture House, Hunter’s partnership hits the high notes
Hunter’s x Jacquel Culture House, the collaboration between the iconic cider brand and Tresor Riziki’s legacy empowerment partnership with in_Broadcasting, is hitting the high notes. The multi-award-winning African pop maverick, known simply as TRESOR, partnered with in_Broadcasting less than a year ago to form Jacquel Culture House, and moved quickly to find a like-minded collaborator... Continue reading→
Does odour affect our work performance?
In a survey commissioned by Initial, it was confirmed that after general cleanliness, smell was the biggest factor that people noticed after entering a public toilet, and of these over 90% have encountered unpleasant odours. These bad smells create strong impressions of businesses as odours affect people’s mood, work performance and behaviour in a variety... Continue reading→
A rapidly changing landscape
By Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has evolved. We explore a multitude of topics to understand the changes and the impact... Continue reading→