Latest Industry News
Toyota continues winning streak with stellar performance at 2022 Car of the Year
Toyota continues its winning streak on the continent with a stellar performance at the 2022 Car of the Year awards that included the overall Car of the Year trophy and four of the nine categories. Monday night (June 6), the South African Guild of Mobility Journalists (SAGMJ) named the Toyota Corolla Cross the 2022 Car... Continue reading→
Top 50 DSTV programmes – May 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8237 Digital DSTV U:23690 S:6660 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Fri 13/05/2022 1932 2000 MZAN Gomora Dram 2.92 1 127 879 10.2 5.72... Continue reading→
Top 50 FTA programmes – May 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station ProgrammeTitle Genre AR Viewers Share Fri 13/05/2022 2030 2059 S1 Uzalo Dram 14.95 5 783 736 54.7 Tue 31/05/2022 1929 1958 ETV Scandal... Continue reading→
MAPS, even more data – all in one place
The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 to December 2021 fieldwork of data and is the second MAPS release for 2022. “Since we started the MRF and MAPS, there have been a... Continue reading→
Khuvutlu & Rangaka: a timeless and timely partnership
Time is in the eye of the beholder, in that it can be on one’s side or one’s enemy, depending on where and when ‘one’ is standing. For Joey Khuvutlu and Tseliso Rangaka, respectively Managing Director and Chief Creative Officer of the FCB and Hellocomputer Group, it’s the former and also the lens through which... Continue reading→
Adspend – March 2022
The Top 10 South African March 2022 advertisers Advertiser Mar-20 Advertiser Mar-21 Advertiser Mar-22 1 UNILEVER SA R 97 083 981 SHOPRITE HOLDINGS LTD R 132 793 800 UNILEVER SA R 151 173 569 2 OUTSURANCE INSURANCE R 96 794 758 UNILEVER SA R 119 900 144 SHOPRITE HOLDINGS LTD R 122 169 447 3... Continue reading→
Something BIG has landed at TCL
TCL South Africa has announced its latest release into the country – a delectable 98-inch 4K QLED, Google enabled C735 model with all the trimmings to replicate a home cinema experience. “Our 98-inch C735 is a TV viewer’s dream,” says Ryan Curling, TCL South Africa’s Marketing Manager. “Ideal for movies, sports and series, this giant... Continue reading→
Jameson rolls out Jameson Supper Club in Cape Town to extend reach and influence
RAPT Creative has launched the Jameson Supper Club consumer outreach platform in Cape Town for Irish whiskey brand, Jameson. Trialled earlier this year in Johannesburg at A Streetbar Named Desire, Jameson Supper Club debuted in the Mother City on May 18 at Harrington’s Cocktail Lounge, a one-minute walk away from the District Six Museum in... Continue reading→
Top 50 FTA programmes – April 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8434 Day Date From To Station ProgrammeTitle Genre AR Viewers Share Tue 05/04/2022 2029 2100 S1 Uzalo Dram 16.73 6 471 686 58.1 Wed 06/04/2022 2011 2039 S1 Generations the Legacy Soap 14.39 ... Continue reading→
Top 50 DSTV programmes – April 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8434 Digital DSTV U:23690 S:6776 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Mon 04/04/2022 1930 2000 MZAN Gomora Dram 3.3 1 278 247 11.7 6.52 1 544 471 20.6... Continue reading→