Latest Industry News
Cape Town ECD one of Creativepool’s Creative Industry Influencers of the Year 2020
Cape Town-based Camilla Clerke, Executive Creative Director at the human connections agency HelloFCB+, has been named as one of Creativepool’s Creative Industry Influencers of the Year for 2020. Home to over 250 000 talented people and 20 000 of the planet’s most innovative companies, Creativepool is the hub that connects the global creative industry. Its Annual Awards... Continue reading→
The Outdoor Measurement Council (OMC) releases latest ROAD data
The Outdoor Measurement Council (OMC) has announced the release of the fourth data set of its ROAD audience data which will take place virtually on the 20th October. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. Entitled ‘Navigating the Future’ the launch... Continue reading→
Sovereign’s quirky ‘Be a worry boob’ campaign raises funds for PinkDrive
With COVID-19 taking centre stage this year, Boomtown had to think of a truly engaging breast cancer awareness campaign for South African poultry producer, Sovereign, that would successfully remind women that checking their breasts is a top priority The annual Sovereign breast cancer awareness campaign not only raises general awareness but also funds for the... Continue reading→
The 5th Edition of the Toyota Fortuner Challenge goes ahead
The 5th edition of the annual Toyota Fortuner Challenge is going ahead this year, albeit under South Africa’s COVID-19 regulations. While the usual live event will take place without spectators cheering on participants in the flesh, two lucky people will still drive away with a brand-new Toyota Fortuner: the winning contestant and one of the... Continue reading→
FCB Joburg launches new ‘star’ in Toyota SA’s galaxy
FCB Joburg has created a 360° through-the-line campaign for the new ‘star’ in Toyota South Africa’s galaxy the Toyota Starlet, utilising television, radio digital and social, out-of-home, print and below-the-line print collateral in dealerships. The Toyota Starlet, an affordable buy with great tech and outstanding safety features, will compete in the highly-competitive Sub B segment... Continue reading→
How a new start up is making touch safe again
South Africa has entered Level One of lockdown. Many people now need to weigh the risks of contracting the Coronavirus, on their own, without imposed restrictions from the government. It isn’t easy. Information about what is safe and what isn’t can be contradicting and confusing. What is clear is that the scientific understanding of how... Continue reading→
What is the soundtrack to 2020?
Maggie Pronto, (Business Unit Manager) at The MediaShop takes us down the biggest moments of 2020 so far, with an accompanying soundtrack. Yes, 2020 is a cassette! And no-one in the world has the right pencil to wheel this one back in! I am not here for another “How Covid-19 has impacted us” discussion –... Continue reading→
Mohammad Ali brought back into the ring for Showmax ‘Game Changers’
Egg Films’ Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, ‘Game Changers’. As if that wasn’t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster. Showmax... Continue reading→
Moments to melt into with the Good Things Guy #AeroFeelGoodFridays
South Africans love feel-good stories, they bring so much joy and often add a smile to our faces. Good Things Guy loves sharing these stories too, which is why teaming up with Nestle Aero for some feel-good Fridays was a great choice! Aero has launched a campaign to celebrate the good things in South Africa... Continue reading→
Brands Need Activations to Take Back the Market
There’s more than enough evidence to confirm that consumers aren’t brand loyal and nothing about lockdown changed that. In fact up to 36% of consumers have tried a new brand since the pandemic started and 73% of those consumers plan to incorporate the brands into their new routines1. Recognising this, and that there are no... Continue reading→